Tips for brands that want to succeed in influencer marketing
By: Grace Jeselson
Four ways that you can take your brand to the next level with a little help from influencers and social media!
People look to influencers that are like minded and well respected on social media. Because of the influence they have on their followers, influencers have a unique ability to help a brand succeed simply by promoting it on their social channels. Below are four tips that brands should follow in order to succeed in the influencer marketing space.
Find the right influencers:
Finding the right influencer for your brand may be the toughest part of all. It is like finding the missing piece to a puzzle. Ideally, they are an extension of your brand who will bring brand awareness to a new, qualified group of people. It is important to remember that the influencer you choose should have followers that match your target audience. If they don’t, the campaign will go nowhere.
Allow creative freedom:
When executing an influencer partnership, it is a good idea to let the influencer have creative freedom to take the campaign to new heights. An influencer should present your brand in a good light, but it is best to let them speak in their own ‘voice.’ It will seem more natural and authentic. This lets the influencer know they are trustworthy and your relationship with them may become stronger, leading to future partnerships. If you impose too many rules on them, they may become frustrated and not want to work for you in the future.
It is so important to track everything that is being posted on social media platforms. These analytics are super helpful to understand engagement, how the audience liked the post, and awareness on the post in general. Google Analytics does a great job at showing where ‘traffic’ on posts is coming from and end results on the campaign.
Set goals and clearly communicate them:
It is important as a brand to have set goals that you want to be achieved through this partnership. Make a list of what those goals are and share them with the influencer you are working with. The goals should include the number of posts, hashtags they should use, the date to post, etc… The influencer you’re working with might have their own set of goals as well. It is important that both parties share and understand these thoughts beforehand, so things don’t get messy during.