Aaron Bernstein's profile Styled comma

Aaron Bernstein

Insights & Brand Reputation Management / Data & Technology / Communications & Marketing

About Me

Aaron is known as a "pioneer of new technologies" that has helped redefine the role of communications, PR, and marketing. He manages and delivers corporate research and analytics all across Walmart’s industry, especially for corporate communications, the C-suite, and its tech incubator. He reinvented its approach to corporate reputation campaigns by implementing advanced statistical modeling techniques to reach shoppers more effectively.

In addition, his advanced research approaches are demonstrated in Walmart’s The American Family Today report, which speaks to the top trends expected to shape the life for American families. This report has become a platform for the company to convene community leaders, lawmakers, and stakeholder groups to discuss the topics that are shaping life for families across the country.

Prior to working with Walmart, Bernstein served as manager of public and industry affairs for the Independent Petroleum Association of America. Similarly, he provided strategic public affairs counsel to energy, environmental, financial services, and telecommunications clients at Dittus Communications.

Aaron has received numerous awards and accolades, including the 40under40 PR Week and Ad Age, the ABBI Award for Addressable TV Campaign for the Most Innovative Use of Data in a TV/Video Campaign in 2017, and the Public Affairs Council Grassroots Innovation Award in 2010. He is a recipient of the Retail Innovator Award.


Senior Director, Insights and Advocacy at Walmart

May 2013 — May 2016

Director, Strategic Outreach and Engagement at Walmart

Apr 2011 — May 2013

Senior Manager of Advocacy and Outreach at Walmart

Apr 2008 — Apr 2011

Manager of Public and Industry Affairs at Independent Petroleum Association of America

Mar 2006 — Apr 2008

Account Executive at Dittus Communications

Sep 2003 — Mar 2006

Operator can advise on

Domain Expertise Advice

I've spent over 10 years at Walmart in Corporate Affairs and Communications building a data, technology, and targeted advertising infrastructure from scratch. This experience has given me valuable perspectives, and I want to share what I’ve done and what I’ve learned with the goal of helping other Communication leaders sift through the BS and begin integrating data and technology into their organizations.

Business/Product strategy

Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

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