The slow but continuous surge in the number of people that are no longer growing and/or losing followers on Instagram has a lot of us asking “is Instagram dead/dying?” Sadly, for most people reading this article, the answer is yes, but not for everyone and not for the reasons you expect.
We sat down with David Berkowitz, veteran agency and tech leader turned demand gen extraordinaire. He’s currently the principal of the Serial Marketer consultancy, where he generates demand for technology firms, agencies, and brands.
Leah Seay is an issues management spokesperson at Amazon, where she serves as Amazon Operations’ main media contact for litigation, theft, global social media issues, and customer service issues – dealing with the company’s most difficult scenarios. Prior to Amazon, Seay worked at General Motors (GM) where she led state and local public policy communications in Washington, D.
Carolyn Bothwell is the founder of Freelance Founders™, a digital, members-only community that empowers creative and marketing freelancers to build financially viable careers. She is a seasoned creative with a background in brand strategy copywriting.
As a casual user of Instagram, people click on hashtags to find relevant posts and topics that interest them. That means if you are trying to grow on Instagram, you need to be using the right hashtags to get your content in front of the right audience.
Just what exactly is content strategy? You could hop on Google and find half a dozen complicated-sounding explanations that just aren’t necessary.