50 One-Sentence Marketing Tips
Most marketing efforts don’t hit the mark, so it’s no wonder that sometimes the marketing industry is looked down upon by others who don’t work in marketing. It’s your responsibility, as a marketer, not your audience, to make your marketing relevant, memorable, and impactful. To help you think differently about how you market, how to better connect with your customers, and prospects, and make a big impact, I compiled a list of pithy sentences.
GUIDE
-
GUIDE • 4 mins
How Finding A Mentor Can Help Advance And Strengthen Your Career
Think back to your first job, where you had endless questions and wasn't sure where to turn to for the answers. Hopefully you found someone that made you feel welcome in the workplace, someone that pointed you in the right direction, someone...
Read More -
GUIDE • 4 mins
How To Set Your Rate As A Freelancer (Step by Step Guide)
As a consultant or freelance marketer, you are in charge of your own rates. There is no set amount that you must charge for each project, which can be both liberating and daunting at the same time. Instead, you have to determine what is fair...
Read More -
GUIDE • 4 mins
9 Tips On How To Write An Engaging Bio On Publicist
Signing up for Publicist is easy. Writing a personal bio, on the other hand, can be really challenging. However, it's one of the most important tasks because it can really help you stand out from other freelancers and full timers for that ma...
Read More -
GUIDE • 7 mins
Comprehensive Guide to PR and Marketing Conferences 2022
Welcome to our comprehensive guide to all upcoming PR and Marketing events and conferences! We’re bringing you all of the must-attend events for 2022. If you know of an event that is not in the list below, please submit that event to us so...
Read More -
GUIDE • 9 mins
How to Build A Content & Channel Strategy.
You have so many questions. All the cool kids are on TikTok, should I be on TikTok? Should I hop on Instagram Reels and tell my life story? Is logging on Pinterest akin to watching tumbleweed in the desert? The idea of being in front of a ca...
Read More -
GUIDE • 5 mins
Why You Need To Use 30 Hashtags on Every Single Instagram Post
As a casual user of Instagram, people click on hashtags to find relevant posts and topics that interest them. That means if you are trying to grow on Instagram, you need to be using the right hashtags to get your content in front of the righ...
Read More -
GUIDE • 2 mins
Six Tips To Keep In Mind Before Starting Your First Publicist Project
Starting your career as a freelancer can be a bit intimidating, but at Publicist, we’re here to help you make the change of a lifetime.
Read More -
GUIDE • 5 mins
Content Strategy: What You Need To Know Before You Get Started
Just what exactly is content strategy? You could hop on Google and find half a dozen complicated-sounding explanations that just aren’t necessary. Content strategy is simply the planning, development, and use of content to help advance a bu...
Read More -
GUIDE • 4 mins
Hashtags: In the Caption or the First Comment?
Okay, let’s get to it! These are my 9 reasons why you should put hashtags in your comments instead of the caption.
Read More -
GUIDE • 3 mins
How To Successfully Navigate The World of Press Releases
A press release is often a page-long, compelling news story or announcement written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publica...
Read More -
GUIDE • 1 min.
How To Create The Perfect Talent Profile on Publicist
You are a brilliant communications and marketing professional, but what sometimes doesn’t come as easy is marketing yourself - and marketing yourself to stand out among other talent. Without a clear, impressive and succinct profile, you may ...
Read More -
GUIDE • 3 mins
How to Submit a Proposal: Your Guide to Submitting Your First Proposal
Publicist's platform makes the process of submitting your project proposals as easy as three simple steps. In this guide, we'll walk you through each step and give some helpful tips along the way!
Read More -
GUIDE • 2 mins
How to Write a Brief: This Guide Will Tell You Everything You Need To Know
Publicist's platform makes the process of defining your project as easy as three simple steps. In this guide, we'll walk you through each step and give some helpful tips along the way!
Read More -
GUIDE • 6 mins
Here's A Guide On How To Navigate The Different Social Media Platforms
Social media is arguably one of the biggest contributions to the tech age of the 21st century. And in the year of 2020, when everything from work to school to social events has become virtual, we’re spending more and more time glued to our s...
Read More -
GUIDE • 4 mins
Your Survival Guide For When You Need Crisis Communication
Crisis communication is a specialized and sometimes complicated element of public relations. Navigating through a crisis seems especially fitting in today’s climate given that we are living in the midst of a global pandemic. So what better t...
Read More -
GUIDE • 4 mins
What Is Digital Storytelling, And How To Use It For Your Brand
Storytelling has been a vital and significant aspect of human nature and culture since the very start of time. Humans, at our core, are born to be storytellers. Although the crafted art of storytelling has changed over time, the purpose- con...
Read More
AS TOLD TO THE SPIN
-
AS TOLD TO THE SPIN • 7 mins
Interview with Michael Kaye, Associate Director of Global Comms at OkCupid
Michael Kaye is the Associate Director of Global Communications at OkCupid, one of the world's largest dating apps, where he leads PR programming in the United States and for countries across Europe and the Middle East. He was previously a P...
Read More -
AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Poppy Thorpe
Here are excerpts from this Mixing Board Studio Session between Poppy and Mixing Board founder Sean Garrett. They talk about the importance of the long game and the value of having brand/comms professionals on a board of directors, how to en...
Read More -
AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Nancy Douyon.
Here are excerpts from this Mixing Board Studio Session between Nancy and Mixing Board founder Sean Garrett. Nancy and Sean talk about how to ask curious questions, the nobility complex and the simple steps that companies can take today to u...
Read More -
AS TOLD TO THE SPIN • 27 mins
Mixing Board Studio Session with Dan Pfeiffer
Here are excerpts from this Mixing Board Studio Session between Dan and Mixing Board founder Sean Garrett. They talk about the differences and increasing similarities between the tech and political worlds; how to manage the divide at work be...
Read More -
AS TOLD TO THE SPIN • 13 mins
Mixing Board Studio Session with Greg Swan
Here are excerpts from this Mixing Board Studio Session between Greg and Mixing Board founder Sean Garrett. Greg and Sean talk about why it’s important to always be a student of culture, generational divides and why everyone should go buy an...
Read More -
AS TOLD TO THE SPIN • 5 mins
Mixing Board Studio Session with Cody Keenan.
The freshly introduced Mixing Board community of comms and brand leaders shares insights and experiences among the membership and with organizations who want their perspective. We also want to bring our collective views to a broader audience...
Read More -
AS TOLD TO THE SPIN • 8 mins
Mixing Board Studio Session with Amanda Atkins
Here are excerpts from Amanda’s Studio Session with Mixing Board founder Sean Garrett.
Read More -
AS TOLD TO THE SPIN • 9 mins
Mixing Board Studio Session with Bailey Richardson
Here are excerpts from Bailey’s live Studio Session interview with Mixing Board founder Sean Garrett.
Read More -
AS TOLD TO THE SPIN • 8 mins
Mixing Board Studio Session with Todd Hansen
Here are excerpts from this week’s Studio Session between Todd and Mixing Board founder Sean Garrett. Todd and Sean talk about SXSW’s wild ride, the post-COVID future of events and what the next SXSW might be.
Read More -
AS TOLD TO THE SPIN • 16 mins
Mixing Board Studio Session with Eric Schultz
Here are excerpts from this week’s Studio Session between Eric and Mixing Board founder Sean Garrett. Eric and Sean talk about his time in the White House, Obama’s response to his successor and the importance of telling the truth from the po...
Read More -
AS TOLD TO THE SPIN • 17 mins
Mixing Board Studio Session with David Swain
Here are excerpts from this week’s Studio Session between David and Mixing Board founder Sean Garrett. David and Sean talk about the beginnings of Instagram, playing to your strengths, making big bets and finding your white space.
Read More -
AS TOLD TO THE SPIN • 20 mins
Mixing Board Studio Session with Katie Dreke
Here are excerpts from this week’s Studio Session between Katie and Mixing Board founder Sean Garrett. Among other topics, Katie and Sean talk about making change happen at Nike, what ‘brand’ really is today and the role employees in shaping...
Read More -
AS TOLD TO THE SPIN • 15 mins
Mixing Board Studio Session with Jeremy Briggs
Here are excerpts from this week’s Studio Session between Jeremy and Mixing Board founder Sean Garrett. Jeremy and Sean talk about what they learned working together in the early days at Twitter, how to crack virality, going direct and why y...
Read More -
AS TOLD TO THE SPIN • 14 mins
Mixing Board Studio Session with Tony Weisman
Here are excerpts from this week’s Studio Session between Tony and Mixing Board founder Sean Garrett. Tony and Sean talk about the changing role of the CMO, employee’s increasing impact on brands and how to carve out the time to stay strateg...
Read More -
AS TOLD TO THE SPIN • 12 mins
Mixing Board Studio Session with Ambika Nigam
Here are excerpts from this week’s Studio Session between Ambika and Mixing Board founder Sean Garrett. Ambika and Sean talk about how to think differently about building teams and retaining the best talent, why diverse skill sets lead to in...
Read More -
AS TOLD TO THE SPIN • 14 mins
Mixing Board Studio Session with Erika Ekiel
Here are excerpts from this Mixing Board Studio Session between Erika and Sean. They talk about what goes into a good corporate story, why the story building process is a lot like group therapy, and what it really means to be a leader.
Read More
Discover
-
THE INSIDE SCOOP • 2 mins
The Next Five Years Are About Hyper-Specialized Talent
Largely thanks to the globalization and advancement of technology, the division of labor requirements has been spread across specialty skill sets, resulting in greater productivity. While you might argue that we’ve already been living in an...
Read More -
THE INSIDE SCOOP • 3 mins
Agencies Can Be Expensive - Utilize Fractional Hiring
The value of leadership and expertise in a highly-specialized, demanding industry is unquestionable. Whether you’re in need of developmental and technical skills or marketing and creative abilities, the quality of hire is paramount. While ...
Read More -
THE INSIDE SCOOP • 4 mins
How to Effectively Use Troll Marketing to Build Your Brand
The marketing world is cruel. Think about it, consumers are flooded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. However, most companies want their marketing messages to be effective, m...
Read More -
THE INSIDE SCOOP • 5 mins
How To Optimize Your Instagram To Convert Traffic Into Followers
Without having an account that is crafted to retain the traffic you drive to it, you’ll be wasting your time and energy reaching people because everyone that discovers you won’t perceive enough value in your page to follow you and/or buy you...
Read More -
THE INSIDE SCOOP • 7 mins
The Only Organic Instagram Growth Hack That Works
The most simple, effective, reliable, and often overlooked growth tactic on Instagram is maximizing your daily interactions. It doesn’t require any special software, content format, or much skill to execute really, all it requires is that yo...
Read More -
THE INSIDE SCOOP • 6 mins
How To Run An Effective Instagram Account Doing The Bare Minimum
Yes, there are ways to optimize every single thing that you do on Instagram in order to grow faster but, truth be told, you don’t have to slog your life away on the app to have an account that looks good and gets the job done. There’s a way...
Read More -
THE INSIDE SCOOP • 4 mins
How To Check If Your Instagram Is Shadowbanned In 2022
As someone who makes a living from my Instagram small businesses and teaches others how to do it as well, one of the questions I most often receive from my readers is: “My Instagram stopped growing and is losing followers. I’m worried shadow...
Read More -
THE INSIDE SCOOP • 7 mins
4 Reasons Why Most People Are Losing Instagram Followers And How To Fix It
I’ve made a living from my Instagram accounts for more than 5 years now. I’ve managed some accounts that grow at a very rapid pace, some that have grown and then began losing followers, and some that grew, stopped growing, and then began gro...
Read More -
THE INSIDE SCOOP • 6 mins
To Grow Your Instagram Account Quickly, This Is How Often You Should Post
I’ve got a formula and a spreadsheet you can steal
Read More
Want to connect to the best jobs and opportunities
Hundreds of marketers apply to Publicist each month. We accept less than 5%. We only accept people into the network who we’d want to work with and learn from ourselves. Our rigorous freelancer screening process ensures we get the best. As marketers ourselves, we look for proven experts with passion and drive.
Join Publicist