Lee Applebaum's profile Styled comma

Lee Applebaum

Most helpful with brand and consumer strategy, creative, industry insights across CPG, Luxury, Alc Bev and Retail, Marketing Org and Human Capital.

About Me

Lee Applbaum brings over 25 years of experience building iconic brands and leading global marketing teams across a wide range of consumer goods and services. Applbaum currently serves as the CMO at Wheels Up, the one of the world's largest private aviation companies, that recently went public and trades on the NYSE (NYSE: UP). Prior to Wheels Up, Applbaum was Global CMO for Patrón Tequila and Grey Goose Vodka at Bacardi Global Brands Limited overseeing the fully integrated marketing and innovation efforts across more than 165 countries. This followed the successful $5.1B sale of Patrón to Bacardi in 2018 where he also previously held the CMO role. Applbaum has led marketing and sales across a range of blue chip brands throughout his career including Target Australia, Federated Department Stores and The Coca-Cola Company. He received a BBA from The University of Texas Austin and his MBA from The University of Massachusetts at Amherst. Applbaum holds several board and advisory seats across beverage and technology companies.


Operator can advise on

Domain Expertise

Marketing: Go-to-market strategy, Brand Management: Scaled growth Company Values Culture Creation


Job Guidance Industry Advice Network contacts Political and cultural know-how Personal support and encouragement Problem solving Knowledge Transfer

Business/Product Strategy

Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

How it Works



Individuals browse Operator’s profiles and rates



Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting



Once the meeting is accepted, Operator sends calendar links & meeting details to participants