Leesa Eichberger's profile Styled comma

Leesa Eichberger

Former Farmers Insurance | Jenny Craig | Vonage | AT&T Wireless

About Me

I pride myself on fostering a performance-oriented culture, using data and analytics to drive superior strategy and execution, as well as to develop break-through creative materials. I bring a unique ability to quickly see patterns and resolve problems to everything I do, translating big picture vision into tangible, actionable strategies. Great marketing can transcend category, and I’ve had the opportunity to work as a marketing leader across many industries. Coaching and mentoring talent is a passion, and I deeply enjoy leading teams to great solutions and successes.

•National marketing strategy
•Bridging brand and demand
•Sales impact & financial results
•Award-winning advertising & creative
•Media buying efficiency
•Agency optimization
•Marketing spend efficiency
•Multi-cultural expansion
•Best-in-class event sponsorships

Brand positioning & development | Demand generation & acquisition | Consumer insights & analytics | Segmentation | Marketing strategy & leadership | Fiduciary responsibility | Multi-cultural marketing | Creative development & oversight | Go-to-market planning | Agency management | Retention initiatives | Creative and analytical acumen | Marketing communications | Omni-channel marketing programs | Professionally media trained


Board of Advisors; Strategic Marketing Advisor at inGamba Tours

Jan 2021 — Present

Strategic Marketing Advisor; Fractional CMO at Self-Employed

May 2020 — Present

SVP/Head of Brand Marketing and Sponsorships at Farmers Insurance Group of Companies

Jan 2016 — Apr 2020

Los Angeles, CA

Chief Marketing Officer at Jenny Craig

Jan 2013 — Jan 2014

Carlsbad, CA

VP of Marketing at Vonage

Jan 2009 — Jan 2013

Holmdel, NJ

Account Supervisor at Rauxa Direct/Rauxa Roja

Jan 2006 — Jan 2007

Costa Mesa, CA

Senior Director, Retail Marketing/Promotions at Helio

Jan 2005 — Jan 2006

Executive Director of National Marketing and Promotions at Cingular Wireless (Now AT&T Mobility)

Jan 1997 — Jan 2005

Operator can advise on


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Product and Brand Strategy

Help determine the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.


National marketing strategy, Bridging brand and demand, Sales impact & financial results, Award-winning advertising & creative, Media buying efficiency, Agency optimization, Marketing spend efficiency, Multi-cultural expansion, Best-in-class event sponsorships.

Why book a 1:1 meeting?

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Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

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How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

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