Selmin Arat Latz's profile Styled comma

Selmin Arat Latz

Selmin has 20+ years of experience in integrated communications across the lifestyle, hospitality, spirits, beauty and luxury sectors working with brands such as Bulgari, Relais & Châteaux, Moxy Hotels, Aer Lingus- Irish Airline, Maison No. 9 Rosé, Sunglass Hut, Mastercard, Tao Group, Drybar and Too Faced Cosmetics. She is most passionate about helping businesses scale for optimal success.

About Me

Selmin Arat Latz is a communications specialist with over 20 years of experience in public relations, event production, strategic partnerships, sponsorships, marketing activations, and social media. She has a diverse professional background spanning many sectors including lifestyle, luxury, hospitality + travel, beauty & wellness, fashion & accessories and consumer goods. A strategic and creative thinker, Selmin takes pride in her ability to guide and manage teams to build and execute thoughtful and customized communications plans and initiatives that hit specific KPIs. Selmin was most recently Managing Director at The Brand Guild and prior to that she headed up and oversaw the integration of lifestyle PR agency LFB Media Group into BMF and played an integral role in rebranding BMF into an international integrated creative marketing agency. Clients across the two agencies included Sunglass Hut, FX Networks, Maison No. 9 Rosé, Mastercard, Aer Lingus- Irish Airline, Moxy Hotels, Gerber Group and Tao Group.

Selmin was also VP of the Lifestyle division of Havas Formula PR working with consumer brands such as Bugaboo, Justin’s Nut Butters and Bushmills and before that she served as Managing Director at BrandLink Communications where she oversaw PR for a variety of clients including Relais & Châteaux hotel and restaurant association, W Hotels, Drybar, HSN, and Bluemercury. Selmin also spent five years with The Patton Group, a Miami based PR, marketing and events company, executing ROI-focused strategies for global luxury, fashion and accessories brands to elevate their standing in the press and drive sales in key local U.S. markets outside of New York. Prior to that, she was with Bulgari’s in house events and PR team for six years.


Managing Director at The Brand Guild

Jan 2022 — Aug 2022

New York, NY

Practice Lead- PR at BMF

Jul 2020 — Jul 2021

New York , NY

President at LFB Media Group

Oct 2016 — Jul 2020

New York City, NY

VP of Lifestyle at Havas Formula

Dec 2015 — Jul 2016

New York City, NY

Managing Director at BrandLink Communications

May 2010 — Nov 2015

New York City, NY

Director of Strategy and Development at The Patton Group (now The Gnazzo Group)

Jan 2005 — Oct 2009

PR Manager at Bulgari

Jun 1999 — Dec 2004

Assistant to Managing Director at Wieden & Kennedy Advertising

Sep 1997 — Jun 1998

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