Selmin Arat Latz's profile Styled comma

Selmin Arat Latz

Over 20 years of experience in public relations, event production, strategic partnerships, sponsorships, marketing activations, and social media across the hospitality, spirits, beauty and luxury sectors working with brands such as Bulgari, Relais & Châteaux, Moxy Hotels, Aer Lingus- Irish Airline, Maison No. 9 Rosé, Sunglass Hut, Mastercard, Tao Group and Drybar.

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About Me

Selmin Arat Latz is a communications specialist with over 20 years of experience in public relations, event production, strategic partnerships, sponsorships, marketing activations, and social media. Selmin has a diverse professional background spanning many sectors including luxury, hospitality + travel, beauty & wellness, fashion & accessories and consumer goods. Selmin is a strategic and creative thinker who takes pride in her ability to guide and manage teams to build and execute thoughtful and customized communications plans and initiatives with the goal of increasing awareness among media and consumers. Selmin led the PR division at BMF and prior to that headed up LFB Media Group, the lifestyle PR agency that BMF acquired in 2017. Clients across the two agencies have included Sunglass Hut, FX Networks, Maison No. 9 Rosé, Mastercard, Aer Lingus- Irish Airline, Moxy Hotels, Gerber Group and Tao Group.

Prior to LFB, Selmin was VP of the Lifestyle division of Havas Formula PR working with consumer brands such as Bugaboo, Justin’s Nut Butters and Bushmills and before that she served as Managing Director at BrandLink Communications where she oversaw PR for a variety of clients including: Relais & Châteaux hotel and restaurant association, W Hotels, Drybar, HSN, and Bluemercury. Selmin also spent five years with The Patton Group, a Miami based PR, marketing and events company, executing ROI-focused strategies for global luxury, fashion and accessories brands to elevate their standing in the press and drive sales in key local U.S. markets outside of New York. Prior to that, she was with Bulgari’s in house events and PR team for six years.


Experience

President at LFB Media Group

Oct 2016 — Jul 2020 • New York City, NY

VP of Lifestyle at Havas Formula

Dec 2015 — Jul 2016 • New York City, NY

Managing Director at BrandLink Communications

May 2010 — Nov 2015 • New York City, NY

Director of Strategy and Development at The Patton Group (now The Gnazzo Group)

Jan 2005 — Oct 2009

PR Manager at Bulgari

Jun 1999 — Dec 2004

Assistant to Managing Director at Wieden & Kennedy Advertising

Sep 1997 — Jun 1998


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