Shannon Pruitt's profile Styled comma

Shannon Pruitt

President of Content, Managing Director at MDC Media / GALE Partners / Media Assembly

About Me

An innovative growth-oriented marketing executive combining data-led audience journeys with insight inspired integrated and omni-channel creative strategies to connect brands with consumers in a rapidly changing economic, cultural, media and consumption environment. Equal parts analytical and creative, with deep experience in building strategic, impactful and effective consumer storytelling campaigns designed to drive growth, build positive sentiment and create loyalty. Leveraging her unique experience, derived from leading and working on all sides of the consumer engagement business, including brand, publisher, agency, and right's holder, she has been both CEO scaling businesses globally, as well as, as CMO creating systems, narratives, creative, content, marketing and media campaigns, experiences and teams, to effectively fuel marketing ecosystems that connect brands and their product value/benefits with the right audiences and people. With a revenue, partnerships, and marketing background, she is passionate about this intersection of growth and elevating businesses and brands through operationalizing marketing within an organization. Through translating data streams into brand and consumer insights that create impactful ideas and come to life in engaging, memorable and measurable omni-channel experiences, she helps businesses create ROI in marketing that serves the overall business and growth objectives of the company.

As the Chief Marketing Officer for The Honest Company, Shannon brought her consumer-led approach to build and scale The Honest Life. Shannon realigned the mission of the Honest Company and its over 100 products in baby, beauty, personal home care, while guiding the digitally native business to a modern and measurable omnichannel consumer experience.

In her prior roles of 5 years within Dentsu Aegis Network Holding Company, as both Founder, CEO & President of The Story Lab and Chief Content Officer at Carat, she led the network to develop content products and services that leveraged data & insights, culture and brand in order to craft and implement scaled s
measurable omni-channel campaigns and experiences for the consumers that were most valuable to her Fortune 100 brand clients like GM, XBox, P&G, Fox, Microsoft, Mondelez, MasterCard, & Macy’s.

Prior to the agency, she led creative, marketing and Biz Dev teams at entertainment powerhouses 19 Entertainment, Mark Burnett Productions, FremantleMedia & WarnerBros generating over 200 million in revenue across the companies.

She also speaks Japanese, and is an active philanthropist.


Managing Partner, EVP: Walt Disney Television Networks Portfolio, Legalzoom at Horizon Media

Jul 2019 — Aug 2020

Los Angeles, CA

Chief Marketing Officer at The Honest Company

Sep 2018 — Jan 2019

Los Angeles, CA

Chief Content Officer (Dentsu Aegis Network) at Carat USA

Aug 2017 — Sep 2018

Los Angeles, CA

President and CEO at The Story Lab (Dentsu Aegis Network)

Jan 2014 — Aug 2017

Los Angeles, CA

Founder and CEO at SMPI Marketing Group

Jun 2010 — Present

Los Angeles, CA

Vice President, Integrated Solutions & Sales Development at Warner Bros.

Jul 2009 — Nov 2010

Vice President, Integrated Marketing, Sponsorship & Live Events at Fremantle

Oct 2006 — Oct 2008

Head of Commercial Development, North America at 19 Entertainment

Apr 2004 — Apr 2005

Head of Business Development at Mark Burnett Productions

Jan 2004 — Oct 2006

Manager, North America Brand Building and Advertising at Mastercard

Apr 2003 — Apr 2004

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