Alexandra McClay's profile Styled comma

Alexandra McClay

20+ years experience leading sales and business development for Fortune 100 to start-up companies. Helping brands evolve and scale through innovative commercialization strategies.

About Me

Accomplished sales and business development executive recognized for strong leadership, entrepreneurship & excellence in helping brands evolve and scale through innovative commercialization strategies.

Potent blend of Fortune 100 (CPG) and start-up experience in capitalizing on emerging market trends, launching new consumer products and propelling iconic brands to new heights in the US and abroad. Revenue growth catalyst leveraging extensive skills in operations, marketing, and business development to continuously drive competitive advantage.

Effective cross-functional leader, communicator, strategic process builder and talent developer who elevates team performance and organizational effectiveness. Uniquely adaptable and equally effective as a consultant, advisor, and in-house executive for brands seeking hypergrowth.

Clorox, Tilray, BBI Healthcare, Burt’s Bees, Aveeno, Neutrogena, Listerine, KY, Johnson’s, Band Aid, Neosporin, Not Your Mother's, Manitoba Harvest, Ricola, Mondelez, Campbell Soup Company
☆ Commercialization Strategy & Execution
☆ Marketing & Brand Development
☆ Customer Segmentation
☆ E-Commerce Strategy (B2C / D2C)
☆ Sales and Distribution to Retail (B2B)
☆ Sales Strategy
☆ Sales Operations / Effectiveness
☆ Business Development
☆ Vision Development☆ Market Trends & Insights
☆ P&L Management
☆ Cross-Functional Leadership & Collaboration
☆ People & Organizational Development
☆ Operational Excellence


Chief Commercial Officer at Better Life Pharma US Inc.

Aug 2019 — Oct 2020

Executive Vice President & Senior Advisor, Business Development & Strategy at PCA Group of Companies

Jan 2016 — Jul 2019

New York City, NY

Executive Vice President, Global Sales - Skinfix Inc & Sweet Spot Labs at Skinfix Inc.

Apr 2014 — Jul 2015

Vice President of Sales at Elizabeth Arden

May 2011 — Apr 2014

Miami/Fort Lauderdale , FL

Director, Customer Development at Johnson & Johnson

Jan 2010 — May 2011

Trade Marketing Manager at Johnson & Johnson

Nov 2007 — Jan 2010

National Account Manager at Johnson & Johnson

Nov 2004 — Nov 2007

Customer Marketing Manager- Beauty Care at Johnson & Johnson

Nov 2004 — Nov 2005

Shopper Insights Manager at Johnson & Johnson

Nov 2003 — Nov 2004

Director of Business Development at Catalina Marketing

Nov 2001 — Nov 2004

Operator can advise on

Domain Expertise Advice

Advice based on years of experience, knowledge and understanding of sales, business development and commercialization strategies.


Providing guidance, knowledge, and connections to aid in advancing your career.

Business/Product strategy

Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

How it Works



Individuals browse Operator’s profiles and rates



Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting



Once the meeting is accepted, Operator sends calendar links & meeting details to participants