Anna Vale's profile Styled comma

Anna Vale

I help Indie Beauty brands scale marketing and communications domestically and internationally.

About Me

Anna is an accomplished global leader who has held Executive roles in the most influential beauty markets in the world - the US, the UK and the Middle East. During her time as a digital first brand marketing and communications specialist, she is credited with industry changing brand launches, international expansions into Europe and China, transforming brand positioning and empowering award-winning, high performance teams across the globe.

Anna has built a career collaborating with and elevating Indie, Founder and Legacy brands inc. Youth To The People, Estée Lauder, Tom Ford Beauty, bareMinerals, Clinique, Charlotte Tilbury, Hourglass Cosmetics, La Mer, Kate Somerville, Sarah Chapman Skinesis, Oribe, Aesop, Murad, Lipstick Queen, By Terry, Byredo, Space NK.

Anna is the link between brand awareness and consumer engagement. She specializes in:

- Integrated Brand Marketing and Communications
- Global Communications
- International Expansion Communications
- Brand Positioning
- Social Media
- Community Building and Engagement
- Influencer Marketing
- Accelerating Brand Love
- Activations and Consumer Experiences
- Brand Philanthropy


Global Beauty Brand Marketing and Communications Consultant and Advisor at Self Employed

Apr 2021 — Present

VP Global Communications and Social Media at bareMinerals

Aug 2019 — Dec 2020

New York, New York

General Manager (Brand Communications and Marketing, Strategy, Leadership) at Z7 Communications

May 2017 — Jul 2019

Dubai, United Arab Emirates

Executive Director, Global Communications at The Estée Lauder Companies

Aug 2013 — Oct 2016

New York City, NY

Director of Communications at Estée Lauder, Tom Ford Beauty and AERIN Beauty

Aug 2009 — Aug 2013

London, UK

Head of PR - Retailer and Start-Up Brands at SpaceNK

Jan 2008 — Aug 2009

London, UK

Operator can advise on

Community Building

Social Media Strategy Community Building Influencer Strategy

Beauty Industry

Skincare Makeup Grooming Makeup Artistry Industry Experts

Global Brand Marketing and Communications

Communicating to an international audience Going global and what to consider in your communications strategy Global brand v. Local relevance

Brand Ambassadors and Advocates

Influencers - Nano to Mega People of Influence (experts, Derms, makeup artists, specialist) Celebrity Ambassadors

Consumer Engagement

Engaging the consumer on their beauty journey Online to offline experiences

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

How it Works



Individuals browse Operator’s profiles and rates



Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting



Once the meeting is accepted, Operator sends calendar links & meeting details to participants