Anna is an accomplished global leader who has held Executive roles in the most influential beauty markets in the world - the US, the UK and the Middle East. During her time as a digital first brand marketing and communications specialist, she is credited with industry changing brand launches, international expansions into Europe and China, transforming brand positioning and empowering award-winning, high performance teams across the globe.
Anna has built a career collaborating with and elevating a wide range of brands from Indie, Founder to Legacy brands including Estée Lauder, Tom Ford Beauty, Youth To The People, bareMinerals, Clinique, Charlotte Tilbury, Hourglass Cosmetics, La Mer, Kate Somerville, Sarah Chapman Skinesis, Oribe, Aesop, Murad, Lipstick Queen, By Terry, Byredo, Space NK.
Driven by data, Anna is the link between brand awareness and consumer engagement. She specializes in:
- Integrated Brand Marketing and Communications
- Global Communications
- International Expansion Communications
- Brand Positioning
- Social Media
- Community Building and Engagement
- Influencer Marketing
- Accelerating Brand Love
- Activations and Consumer Experiences
- Brand Philanthropy