Catherine Chao's profile Styled comma

Catherine Chao

An expert in marketing and strategy with the goal to demonstrate the compatibility between brand purpose and profit.

About Me

Catherine is responsible for turning around beloved brands at companies including Nike, LinkedIn, and Unilever. From portfolio strategy to brand positioning to culturally-integrated marketing campaigns, she connects the dots between Marketing, Strategy, and BizOps and translates consumer insights into affinity-driving experiences. Catherine enjoys understanding new and different business models within CPG, retail, tech, and DTC to develop and execute GTM strategies that align purpose with profit. An engaging and empathetic leader, she builds trust and drives transformational change by meeting people and teams where they are to go on the journey together.

Catherine started her career in M&A and management consulting, where she helped consumer-focused companies with strategic and operational questions such as new market entry and brand acquisitions. She earned her undergraduate degree at the University of Michigan and MBA at Wharton.


Global Strategy Director at Nike

Jan 2018 — Dec 2020

Brand Marketing, Pure Leaf Tea at Unilever

Jan 2016 — Jan 2018

New York City, NY

Brand Building, Breyers Ice Cream at Unilever

Jan 2014 — Jan 2016

New York City, NY

Strategic Services Group at KPMG US

Jan 2010 — Jan 2012

New York City, NY

Deal Advisory at KPMG US

Jan 2008 — Jan 2010

New York City, NY

Operator can advise on


Providing guidance, knowledge, and connections to aid in advancing your career.

Product and Brand Strategy

Help determine the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.


Marketing: Consumer Insights, Brand Purpose & Positioning, Campaigns & Media, Product Assortment & Pricing. Strategy: M&A,Portfolio Management, Market Entry & Line Expansions, Commerce & Channel Mix. Operations: P&L Management,Organizational Design, Operating Model Optimization, SKU Rationalization

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


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Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

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How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

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