Dana Larson's profile Styled comma

Dana Larson

Proven marketing, digital, event and content strategist with 20+ years experience delivering leading-edge work in the lifestyle, healthcare, technology, consumer electronics, gaming, and entertainment industries.

About Me

Dana Larson has been connecting people with content for longer than she cares to admit in print. In that time, she has served as award-winning copywriter and creative director, founder and leader of a successful Portland, Oregon-area full-service advertising agency, architect behind thriving content strategy practices at two leading San Francisco Bay-Area digital firms, and an executive-level event strategist for Freeman, Jack Morton, Opus Agency, and InVision Communications.

Dana was instrumental in the development of leading content franchises, Boost My Business Spotlights and What Matters Now for Facebook. She has written articles on content strategy and marketing that have moved industry players into taking sides and taking action. She has spoken at key industry events as well as corporate events for leading innovators such as Energy Upgrade California, McKesson, and Oracle. But what continues to fuel her passion most is delivering winning content strategies for clients such as Alaska Airlines, Amazon, Dell Technologies, DocuSign, Facebook, First Republic Bank, Stanford Health Care, Wells Fargo, Visa, and others. She is a firm believer in the power and potential of content—not just to reach corporate marketing goals, but to change the conversation and experience organizations have with their customers.


Senior Strategy Consultant at Freeman Company

Mar 2020 — Aug 2020

Strategy Lead (consultant) at Jack Morton Worldwide

Jan 2019 — Sep 2020

Brand, Digital, Event and Content Strategy Consultant at Dana Larson

Jun 2018 — Oct 2020

Portland, OR

VP, Digital and Content Strategy at Opus Agency

Jun 2016 — Jun 2018

Beaverton, OR


Aug 2013 — Jun 2016

VP, User Experience at EXTRACTABLE

Dec 2012 — Jul 2013

San Francisco, CA

Sr. Director, Marketing and Content Strategy at ThoughtMatrix

Jul 2010 — Dec 2012

San Francisco, CA

Freelance Writer & Marketing Strategist at Consultant

Aug 2008 — Jan 2011

Principal at Canal Road Advertising

Mar 2007 — Feb 2008

Portland, OR

Co-Founder, CMO & Executive Creative Director at Rocketshop, Inc.

Aug 2000 — Feb 2007

Vancouver, WA

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