Elisabeth Charles's profile Styled comma

Elisabeth Charles

GM/CMO/Board Member

Dec 2016 — Present

Strategic thought leader, operator and change agent who has built world-class consumer brand organizations in CPG, restaurants, and specialty retail. Forbes CMO Next 2018: Top 50 Marketing Chiefs

About Me

Elisabeth Charles is an experienced public board director of high-growth At Home Group Inc., having served on their Compensation Committee for over 4 years and recently also joined the Audit Committee. During her tenure, the company has more than doubled in revenue from $765MM to over $1.7B. She is also an Advisory Board Member for Sezzle, a Buy Now Pay Later provider, who is growing 200%+ quarterly. Elisabeth brings 35 years of expertise as a consumer brand expert, operator and strategic thought leader driving outsized growth. She has spent 20 of those years in CMO/Head of Marketing roles in addition to GM roles with P&L responsibility.

Elisabeth has helped generate billions of dollars of revenue for category defining brands like Frito-Lay, Taco Bell, Victoria’s Secret, Petco, Athleta, Old Navy and Rodan + Fields. Her brand transformation of Petco Animal Supplies drove $1B+ of incremental sales over 5 years. Her experiences in management consulting, CPG, restaurants, specialty retail and DTC span across food, health & wellness, beauty, fashion, and pet, allowing her to bring best practices from some of America’s most iconic brands. She understands how to create and launch new businesses, including Petco’s Unleashed and Pooch Hotel concepts as well as Athleta Girl. She has also scaled several businesses, including introducing Taco Bell into Australia and Singapore and growing PINK at Victoria’s Secret to a $1B+ brand. She has successfully implemented new capabilities and designed new organizational structures across CRM/loyalty, digital/social media, e-commerce, customer/data analytics and customer experience.


Advisory Board Member at Sezzle

Nov 2020 — Present

Minneapolis, MN

Chief Marketing Officer at Rodan + Fields

Nov 2017 — Dec 2019

San Francisco, CA

Board of Directors at At Home

Dec 2016 — Present

Plano, TX

Senior Vice President, General Manager, Old Navy Outlet at Gap, Inc.

Nov 2016 — Aug 2017

San Francisco, CA

Senior Vice President, Chief Marketing Officer, Old Navy at Gap, Inc.

May 2016 — Oct 2016

San Francisco, CA

Senior Vice President, Chief Marketing Officer, Athleta at Gap, Inc.

Feb 2015 — Apr 2016

San Francisco, CA

Senior Vice President, Chief Marketing Officer at Petco

Feb 2009 — Aug 2014

San Diego, CA

Executive Vice President, Marketing at Victoria's Secret Stores

Jul 2004 — Oct 2008

Columbus, OH

Herbalife at Senior Vice President, Global Corporate Marketing

Jul 2001 — Mar 2004

Century City, CA

Vice President, Marketing at Ideaforest.com

Jan 2000 — Jan 2001

El Segundo, CA

Senior Director, Taco Bell International Marketing at Taco Bell

Jul 1997 — Dec 1999

Dallas, TX

Director, Taco Bell Express Marketing at Taco Bell

Jun 1995 — Jun 1997

Irvine, CA

Manager/Associate Brand Manager, New Products Marketing at Taco Bell

Sep 1993 — Jun 1995

Irvine, CA

Assistant/Associate Brand Manager at Frito-Lay

Sep 1991 — Aug 1993

Dallas, TX

Associate Consultant at William Kent International

Jan 1989 — Aug 1989

Associate Consultant at Bain & Company

Sep 1986 — Sep 1988

San Francisco, CA

Operator can advise on


Overall brand positioning, including company mission, vision, values, unique selling proposition, customer target, competitors, brand look and feel, product architecture and strategy, website user experience.

Go-To-Market/Commercialization Strategy

Building an end-to end-process cross-functionally to create an ongoing GTM/marketing calendar that optimizes revenue, profit, and customer acquisition through the most strategic allocation of marketing dollars, product launches and messaging focus.


Maximizing LTV through use of data and customer analytics, creating compelling customer loyalty programs, and building engaged communities through experiences, content and 3rd party partners.

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