Global Brand & Communications Strategist and commerce specialist with over 20 years of experience in Brand Development, Positioning, Marketing Communications, PR, Brand Building and Events across luxury categories. Co-Founder of NET-A-PORTER, THE OUTNET & MR PORTER. Previously Brand Marketing and Communications Director of Shopbop where I took the business through a re-brand in 2017. Went on to lead the US business for The Communications Store as President, where I built the business from scratch in the US market and led a team of 35 people representing over 40 luxury brands.
Emma Paton
President at Emma Paton Consulting Inc
Jan 2021 — Present
Strategic Brand Communications Executive, serial entrepreneur and supporter of businesses across all stages of growth cycles - from start-ups to mass scale.
About Me
Experience
Ecommerce, Brand and Marketing Consultant at Emma Paton Consulting
Oct 2020 — Present
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New York City, NY
President, US at The Communications Store
Dec 2017 — Apr 2020
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New York City, NY
Global Brand Marketing and Communications Director at Shopbop | East Dane
Oct 2016 — Nov 2017
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New York City, NY
Brand Marketing and Communications Lead, PORTER Magazine at Porter Magazine Ltd
Nov 2013 — Apr 2014
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London, England
Global Head of Communications, Mr. Porter at NET-A-PORTER
Jun 2010 — Oct 2016
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Senior PR and Marketing Manager at NET-A-PORTER
Mar 2009 — Jun 2010
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Global Head of Communications, NET-A-PORTER at NET-A-PORTER
Feb 2000 — Sep 2016
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New York City, NY
Global PR Manager at NET-A-PORTER
Feb 2000 — Mar 2009
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Operator can advise on
Mentorship
Providing guidance, knowledge, and connections to aid in advancing your career.
Business/Product strategy
Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.
Why book a 1:1 meeting?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.
FAQ
What is Operator?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.
Who is Operator for?
Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.
How is Operator different than the Publicist marketplace?
Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.
How it Works
Browse
Individuals browse Operator’s profiles and rates
Payment
Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting
Invitation
Once the meeting is accepted, Operator sends calendar links & meeting details to participants