Fred Ehle's profile Styled comma

Fred Ehle

CMO | SVP Marketing | Performance Marketing | Brand Marketing | Innovation | CRM | Digital | Customer Experience | Strategy | Board of Directors

About Me

Fred Ehle, an innovative senior marketing executive, is grounded in brand building with retail expertise. He’s driven top and bottom-line results for Fortune 500, private equity and privately held companies including Jockey International, Redbox, McDonald’s and PulteGroup. As a senior leader at major ad agencies DDB, FCB and Leo Burnett and marketing strategy consultancies including The Zyman Group and VSA Partners, Fred has grown and built existing brands and launched over 30 new products domestically and globally for companies including General Mills, Campbell Soup, ConAgra and SC Johnson. He was named one of OnCon’s top 100 marketers in 2021 and is a member of the Association for National Advertisers CMO Circle and Brand Strategy committee.

in August 2020, Fred was named as the vice president and head of new business development for Jockey International. Based on his performance, he quickly expanded his role to oversee product marketing, innovation, research, corporate strategy and licensing.

Prior to joining Jockey, Fred served as the vice president of marketing for redbox to oversee brand management, integrated and channel marketing, content marketing, strategic planning, marcom, partnerships and promotional calendars. In addition, he was responsible for product marketing and marketing communication across the enterprise, including new product launches, PR, social media, retail marketing, field marketing, partnership marketing and title marketing. He successfully launched redbox’s first national advertising campaign, redbox on demand streaming service and secured sponsorship of the redbox bowl college football game.

As the first to steer customer strategy for McDonald’s USA, Fred served as the vice president chief customer officer, reporting to the Chief Strategy Officer and Chief Marketing Officer to drive customer focused, insight-driven initiatives across restaurant operations, marketing and menu innovation. He led the customer insights and customer experience teams and developed and implemented the CRM function including McDonald’s first loyalty program. Fred was instrumental in launching All Day Breakfast and re-imaging McDonald’s restaurants across the country and the turnaround is still being realized today.

Before leading key organizational initiatives with McDonald’s, Fred was the Vice President of Brand Management for Pulte Group, the nation’s largest new homebuilder. He oversaw the development of brand strategy and strategy activation for the three Pulte brands: Centex, Pulte and Del Webb. By repositioning the Centex and Del Webb businesses, he helped drive a 20% increase in PulteGroup revenue which enabled them to become the fastest growing stock on the Fortune 500 in 2012.

Fred spent the first half of his career in marketing strategy consulting with the Zyman Group, VSA Partners and several major ad agencies such as DDB, FCB and Leo Burnett. He was in charge of leading national and global brands such as General Mills, Campbell Soup Company, ConAgra and State Farm Insurance as well as a number of high tech and financial services companies.

Fred has been a guest lecturer at the Kellogg School of Business at Northwestern University, the Johnson School of business at Cornell University, the American Marketing Association Annual Meeting 2015 and 2021 and has appeared on the Markets in Motion podcast hosted by Prof. David Reibstein of the Wharton School of Business at the University of Pennsylvania. He is an advisory board member of Leapfrog Online.

Fred has a Bachelor of Arts from the University of Wisconsin-Madison and a Master in International Management from the Thunderbird School of Global Management.
Fred lives in Chicago with his wife and daughter, enjoys travel, golf, great restaurants and is a co-owner of an NFL franchise.


VP, Head of Marketing at Redbox Automated Retail, LLC

Jan 2018 — Aug 2020

Chicago, IL

VP Chief Customer Officer US at McDonald's

Jan 2014 — Jan 2017

Chicago, IL

Vice President Enterprise Brand Management at PulteGroup

Jan 2011 — Jan 2014

Bloomfield Hills, MI

Vice President Brand Management Centex Brand at PulteGroup

Jan 2010 — Jan 2011

Bloomfield Hills, MI

Associate Partner - Head of Strategy at VSA Partners

Jan 2007 — Jan 2009

Chicago, IL

Director, Brand Strategy at Zyman Group Consulting

Jan 2006 — Jan 2007

Chicago, IL

Senior Vice President Group Account Director at Leo Burnett USA

Jan 2005 — Jan 2006

Chicago, IL

Founder, Managing Partner at brandapart LLC

Jan 2003 — Jan 2005

Chicago, IL

Account Executive at DDB

Jan 1998 — Jan 1992

Chicago, IL

Senior Vice President Group Account Director at FCB Global

Jan 1996 — Jan 2003

Chicago, IL

Vice President Account Supervisor at Bayer Bess Vanderwarker Advertising

Jan 1992 — Jan 1996

Chicago, IL

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