Gwen Morrison's profile Styled comma

Gwen Morrison

Partner at Candezent Advisory

Sep 2020 — Present

Over 15 years at WPP leading their Global Retail Practice commerce initiatives across the group, now partner at Candezent Advisory. Mentor, speaker, writer, panelist.

About Me

Gwen’s career is focused on the intersection of retail, brand activation and innovation. As CEO for WPP’s Global Retail Practice, she spent over 15 years helping clients and agencies navigate the dynamic retail environment across the world with focus on shopper behavior, technology transformation, format development and corporate responsibility. She has worked with major international brands across CPG, Retail, Banking and Automotive.

Gwen has led industry research in emerging markets and has written for business publications such as HBR and Brandweek. She serves on the editorial board of Journal of Brand Strategy. A frequent speaker at international conferences including National Retail Federation, CES, and Retail Leaders Forum in Sydney. Gwen also guest lectures at Northwestern University, U of C Berkley and University of Arizona. Gwen serves on the Advisory Board of Fashion Group.

As a partner with Candezant advisory, Gwen consults several retail tech start-up companies and is an Ambassador of OVN (Open Voice Network) where she co-leads the Commerce Community.


Ambassador at Open Voice Network

Jan 2020 — Present

Tuscon, AZ

CEO, The Store - WPP's Global Retail Practice at WPP

Jan 2002 — Jun 2020

Managing Director at Frankel Brand Environments

Mar 1996 — Feb 2002

VP Account Director at Foote Cone & Belding International Ltd

Jul 1989 — Dec 1996

Chicago, IL

Account Executive at Young & Rubicam Group

Jan 1984 — Jan 1986

Chicago, IL

Operator can advise on

Marketing Strategy

Marketing of technologies that increase retailer productivity, efficiency and performance.

Retail and Brand Strategy

Meaningful shopper engagement and activations across formats, purchase platforms and experiences. Commercial use cases that leverage technology (including visual and voice) as retail and media continue to converge.

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