Katy Lee is a passionate and award-winning brand marketing leader with 16 years of experience working with top national and global brands including IKEA, Hershey’s, Comcast and more. Known as a strategic, creative and innovative marketer who has led brand marketing programs that drove impactful results. Proven record of success leading cross-functional teams, developing effective marketing and social media strategies, identifying business growth opportunities and analyzing brand consumer insights.
Driven by an entrepreneurial spirit and curiosity of seeking what’s next in marketing and innovation, Katy has also spent the last decade mentoring startups in marketing, encouraging rising marketers to build a growth mindset and created resources to support women entrepreneurs and business owners in planning their marketing and social media strategies.
National and international experience: U.S., Canada, Mexico, China, UK, India, Korea, Brazil, and New Zealand
Key Strengths & Specialties: Brand Strategy and Positioning, Content Marketing, Social Media Management, Brand Development & Training, Digital Marketing Strategy, Digital Innovation, Consumer Insights, Market Research and Marketing / Business Analytics.
Memberships & Affiliations: ANA, Adweek Executive Mentorship Program, Adweek Rising Mentorship Program, AAPI Marketing Leadership Group, HUE (Marketers of Color organization)