Katy Lee's profile Styled comma

Katy Lee

Driven by an entrepreneurial spirit and curiosity of seeking what’s next in marketing and innovation.

About Me

Katy Lee is a passionate and award-winning brand marketing leader with 16 years of experience working with top national and global brands including IKEA, Hershey’s, Comcast and more. Known as a strategic, creative and innovative marketer who has led brand marketing programs that drove impactful results. Proven record of success leading cross-functional teams, developing effective marketing and social media strategies, identifying business growth opportunities and analyzing brand consumer insights.

Driven by an entrepreneurial spirit and curiosity of seeking what’s next in marketing and innovation, Katy has also spent the last decade mentoring startups in marketing, encouraging rising marketers to build a growth mindset and created resources to support women entrepreneurs and business owners in planning their marketing and social media strategies.

National and international experience: U.S., Canada, Mexico, China, UK, India, Korea, Brazil, and New Zealand

Key Strengths & Specialties: Brand Strategy and Positioning, Content Marketing, Social Media Management, Brand Development & Training, Digital Marketing Strategy, Digital Innovation, Consumer Insights, Market Research and Marketing / Business Analytics.

Memberships & Affiliations: ANA, Adweek Executive Mentorship Program, Adweek Rising Mentorship Program, AAPI Marketing Leadership Group, HUE (Marketers of Color organization)


Brand Consumer Insights Leader at IKEA

Dec 2019 — Mar 2021

Greater Philadelphia Area, PA

Senior Brand & Marketing Strategy Consultant at Independent Consultant

Sep 2018 — Nov 2019

Global Integrated Marketing Communications & Digital Innovation Manager at Hershey's

May 2016 — Sep 2018

Hershey, PA

Digital Marketing & Social Media Manager at IKEA

Feb 2011 — Apr 2016

Greater Philadelphia Area, PA

Associate Producer at Comcast

Apr 2010 — Jan 2011

Philadelphia, PA

Account Manager at Sweeney Vesty

Jun 2005 — Oct 2009

New York, NY

Operator can advise on

Domain Expertise

Marketing Strategy, Brand Management, Social Media Management, Digital Marketing Innovation, Market Research & Brand/Consumer Insights, Brand Training & Development, Marketing Operations


Marketing Career Growth, Building Skills, Team Training, Women Career Journey Map, Marketing Skills

Business/Product strategy

Help determining the direction of your business/product and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

How it Works



Individuals browse Operator’s profiles and rates



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Once the meeting is accepted, Operator sends calendar links & meeting details to participants