I’m a brand executive, mid-century design enthusiast, patented inventor, and proud Latina. I break ground in new territories, see opportunity in the unknown, and rise to the challenge of doing what hasn't been done before. Some of my greatest hits have been launching the first iPhone, reinventing brand for a $1B health tech vertical, and scaling IBM's corporate social practice to be recognized as the most engaged B2B brand.
Katie Keating
Executive Director, Brand Marketing, IBM
Oct 2020 — Present
Katie loves to talk about brand strategy, marketing, social media, leadership, technology, and artificial Intelligence.
About Me
Experience
Executive Director, Brand Marketing at IBM
Oct 2020 — Present
•
New York, NY
Head of Brand, Watson Health at IBM
Feb 2019 — Oct 2020
•
New York, NY
Head of Corporate Social Media at IBM
Sep 2013 — Feb 2019
•
New York, NY
Social Strategist at IBM
May 2010 — Sep 2013
•
Chicago, IL
Account Executive at FleishmanHillard
May 2008 — May 2010
•
Los Angeles, CA
Operator can advise on
"Chip and Jo" of Brand Fixer Uppers
I revitalize brands in need of updating, renovation or total overhaul. I've worked primarily in the high tech space and can consult on anything from brand strategy, positioning, competitive analysis, design, messaging and vendors.
Social Media for Values-Driven Brands
I led corporate social media for one of the most respected brands in the world. I can consult on how to leverage current and emerging channels to protect the things about your brand that make it unique, while translating your value proposition into compelling content for social.
Get ready for the executive ranks
If you're looking to take the next step in your career, I can advise on how to ascend the corporate ladder. I'm an executive at one of the largest tech companies in the world and would love to share what I've learned along the way.
Why book a 1:1 meeting?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.
FAQ
What is Operator?
Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.
Who is Operator for?
Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.
How is Operator different than the Publicist marketplace?
Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.
How it Works
Browse
Individuals browse Operator’s profiles and rates
Payment
Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting
Invitation
Once the meeting is accepted, Operator sends calendar links & meeting details to participants