Lee created Sherpa Marketing, inc in 2002 to provide sound strategy, guidance and hands on marketing expertise for companies, investors and founders. Our purpose is to provide clients with the best chance for success to achieve a challenging goal.
Lee has proven successful delivering measurable growth by combining digital-centricity with customer-centricity to turn prospects into a community of loyal customers. He is creator of game-changing ideas, who leads by example and galvanizes teams across the organization.
Prior to starting Sherpa, Lee built and transformed businesses as a leader across all disciplines in the marketing industry. He started his career at leading agencies, launching Snapple at KBS&P into a global phenomenon and as President & CEO of Digital Pulp, which he built into a top 50 Digital Agency.
Nadler was DoubleClick’s 17th employee and first Head of Marketing. The Ad Tech leader had a successful IPO less than three years later.
On the brand side, Lee was a contracted CMO for Emusic, Ridemakerz and Launch Manager for BMW. MINI, a division of BMW, hired Lee full time to manage all Marketing Communications, Launches and to establish a new Innovation division. MINI became one of top 100 Most Valuable Global Brands three years after Lee joined the company.
Lee is Chairman of the Board of the Advertising Club, was inducted into the American Advertising Hall of Achievement and was named by Ad Age as one of the 21 people to watch in the 21st century.