Lee Nadler's profile Styled comma

Lee Nadler

Fractional CMO providing strategic guidance and marketing initiatives for start ups and high growth companies. Award winning marketing leader with experience at BtoC (BMW) and BtoB (DoubleClick) brands in DTC, Fintech, Cannabis, and Food Delivery industries.

About Me

Lee created Sherpa Marketing, inc in 2002 to provide sound strategy, guidance and hands on marketing expertise for companies, investors and founders. Our purpose is to provide clients with the best chance for success to achieve a challenging goal.

Lee has proven successful delivering measurable growth by combining digital-centricity with customer-centricity to turn prospects into a community of loyal customers. He is creator of game-changing ideas, who leads by example and galvanizes teams across the organization.

Prior to starting Sherpa, Lee built and transformed businesses as a leader across all disciplines in the marketing industry. He started his career at leading agencies, launching Snapple at KBS&P into a global phenomenon and as President & CEO of Digital Pulp, which he built into a top 50 Digital Agency.

Nadler was DoubleClick’s 17th employee and first Head of Marketing. The Ad Tech leader had a successful IPO less than three years later.

On the brand side, Lee was a contracted CMO for Emusic, Ridemakerz and Launch Manager for BMW. MINI, a division of BMW, hired Lee full time to manage all Marketing Communications, Launches and to establish a new Innovation division. MINI became one of top 100 Most Valuable Global Brands three years after Lee joined the company.

Lee is Chairman of the Board of the Advertising Club, was inducted into the American Advertising Hall of Achievement and was named by Ad Age as one of the 21 people to watch in the 21st century.


Chief Marketing Officer at Tomo

Sep 2020 — Feb 2021

New York City, NY

Chairman Of The Board of Directors at The ADVERTISING Club of New York

Jul 2019 — Present

Metro Marketing & Growth, MINI at BMW Group

Sep 2017 — Dec 2018

New York City, NY

Marketing & Launch Manager, Mini Cooper at BMW Group

May 2012 — Dec 2018

Woodcliff Lake, NJ

Chief Marketing & Digital Officer at eMusic

Nov 2009 — Jan 2011

Chief Marketing & Digital Officer at Ridemakerz, LLC

Mar 2006 — Oct 2009

CEO & President at Digital Pulp

Jan 1999 — Oct 2001

Chief Marketing Officer at DoubleClick

Aug 1996 — Dec 1998

Account Supervisor at KBS (kirshenbaum bond Seneca + partners)

Feb 1992 — Oct 1995

Operator can advise on

Domain Expertise Advice

Advice based on years of experience, knowledge and understanding of marketing and the strategy behind it.

Business/Product strategy

Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.

Fractional Chief Marketing Officer

Leader for start ups and companies in growth mode that need an experienced CMO. I set strategies, galvanize teams and implement ideas that build businesses.

Launch and Go to Market Marketing Leader

Expertise in orchestrating successful launches for new companies and products.

Partnership and Sponsorship Pro

Provide expertise in developing partnerships and sponsorships between entities that are mutually beneficial. I've accomplished this for iconic brands like BMW and Apple as well as many other companies.

Why book a 1:1 meeting?

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Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

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How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

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