Lia Zneimer's profile Styled comma

Lia Zneimer

Colorado-based social media and content strategist. Ex-WeWork and Scholastic Inc.

About Me

Lia Zneimer is a social media and content strategist with experience leading global teams in early-stage and hyper-growth startup environments. Prior to her independent consulting work, Lia most recently served as the Head of Social Media at WeWork, where she oversaw the company’s global social media team and strategy, ranging from content creation and ideation to implementation and social-first crisis communications strategy. With a strong background in writing, editing, communications, and brand marketing, Lia is passionate about storytelling while driving engagement, growth, and brand affinity across education, entertainment, real estate, and lifestyle verticals.

Originally from Vail, Colorado, and now based in Denver, Lia earned her B.A. in English and Theatre Arts from the University of Pennsylvania.


Founder at LZ LLC

Apr 2021 — Present

Denver, CO

Head of Social Media at WeWork

Feb 2020 — May 2020

New York City, NY

Founder at The MarketHer

Nov 2019 — Present

Director, Social Media Strategy at WeWork

Aug 2019 — Feb 2020

New York City, NY

Director, International Social Media at WeWork

Jul 2018 — Aug 2019

New York City, NY

Director, Social Media at WeWork

Sep 2017 — Jul 2018

New York City, NY

Senior Social Media Manager at WeWork

Jan 2017 — Sep 2017

New York City , NY

Brand Marketing Manager at WeWork

Jul 2015 — Jul 2016

New York City, NY

Social Media Manager at WeWork

Apr 2015 — Jan 2017

New York City, NY

Writer/Producer, Social Media & Internal Communications at Scholastic

Jul 2013 — Apr 2015

New York City, NY

Junior Publicist, Corporate Communications at Scholastic

Mar 2012 — Jun 2013

New York City, NY

Communications & Production Assistant at Scholastic

Apr 2011 — Mar 2012

New York City, NY

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