Mark Schermers's profile Styled comma

Mark Schermers

Chief Marketing Officer | Advisor | AETHER Apparel | Sunday Goods | Storelli Sports | Anomaly | Goodby, Silverstein & Partners

About Me

The brands that stand out are the brands that succeed. Don’t be wallpaper.

Mark is a CMO, marketer, entrepreneur, and former advertising-exec with 20+ years experience working at the intersection of creativity and business. He has worked with some of the world's most dynamic brands and startups including adidas, Converse, L’Oréal, Unilever, Sprint, Nissan,, and the NBA.

Mark's passion and experience blend brand strategy, design, storytelling, PR, partnerships and performance marketing to provide a unique vision of what it takes to build a '21st Century Brand'.

Whether managing an established brand or unlocking the potential of a D2C startup, Mark has hands-on experience in transforming brands to succeed in a changing retail, tech and media landscape.

Having lived in 7 countries across 5 continents, Mark has a unique international perspective. He has previously held leadership roles at creative agencies including Anomaly, Goodby, Silverstein & Partners, 180 Amsterdam and co:collective. He has also led marketing at several startups including Sunday Goods, a vertically integrated cannabis company, and previous to that as President and CMO of Storelli, a now-Adidas-backed sports apparel startup.

Mark currently works in a fractional CMO / consultant capacity, overseeing marketing for AETHER Apparel and serving as a board advisor and consultant for early-stage startups. He is the Principal of his own marketing consultancy Not Wallpaper.


Chief Marketing Officer at Sunday Goods & The Pharm

Sep 2018 — Nov 2019

Los Angeles, CA

President / Chief Marketing Officer at Storelli Sports, Inc

Jul 2014 — Apr 2018

Brooklyn, NY

Group Business Head at Anomaly

Jul 2012 — Sep 2013

New York City, NY

Marketing Consultant / Advisor / Entrepreneur at Fleur Marché, Social Studies, Co:collective, Big Bend Brewing co.

Sep 2011 — Present

Account Director at Goodby, Silverstein & Partners

May 2008 — Aug 2011

San Francisco, CA

Account Director at 180 Amsterdam

Oct 2004 — Apr 2008

Amsterdam, The Netherlands

Management Trainee at L'Oréal

Apr 2002 — Jun 2004

Operator can advise on

Domain Expertise Advice

Advice based on years of experience, knowledge and understanding of brand strategy, storytelling, design, PR, partnerships, performance and influencer marketing.


Providing guidance, knowledge, and connections to aid in advancing your career.

Business/Product strategy

Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.


A GTM plan should't be a cookie-cutter solution. Having overseen GTM's for blue chip brands like adidas and converse and startups ranging form to Aether Apparel I can advise and help build tailor-made plans that are unique and executable.

North Star / Brand Positioning

Help brands build a differentiated North Star positioning and develop a thorough understanding of their customer (insights/segmentation/targeting).

Marketing Budgets & Plans

Help build / advise on marketing plans and marketing spend allocations across media (including performance media), content, events/sponsorships and agency fees.

Communications and Media Planning

Advise on content strategy and communications planning (also providing tools and media contacts)

Agency Management

Oversee agency partners and advise on and bring to the table freelance and longer term talent solutions

Creative Development

Over the years I've been fortunate to have played a part in the creating of some outstanding brand work that has won industry-wide accolades (Cannes, Effies, One Show, Advertiser of the Year etc). Helping bring disruptive and effective ideas to life is what I enjoy doing most.

Why book a 1:1 meeting?

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What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

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