Mayur Gupta's profile Styled comma

Mayur Gupta

Chief Marketing & Strategy Officer @ Gannett - USA Today Network, ex Spotify, Freshly | Forbes World's Top 50 CMO

About Me

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network where he is responsible to lead the transformation of Gannett from the largest news media company to a growing content subscription platform that is obsessed with user value and not just traffic. He leads a team of growth strategists, brand and performance marketers, data scientists and product managers to drive growth both for it’s D2C content business and B2B SaaS martech & adtech platform for local businesses. He is responsible to actualize Gannett’s mission to build trusted local communities where people thrive.

He believes sustainable long term growth happens at the intersection of Growing an Authentic Brand, Growing the User Base and Growing the User Value; these are inseparable efforts that amplify each other.

Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a
team of brand marketers, growth hackers and data scientists to make Freshly an
iconic lifestyle brand while driving breakthrough business growth. He was
responsible to actualize Freshly’s mission to breakdown the barriers for healthy
eating and inspiring a hundred million people to unlock their full potential to thrive.

Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility.

He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands.

Mayur sits on the Board of D’Addario, guiding the C-Suite in their digital transformation. He is an investor and advisor to many startups like Simon Data, 2ndKitchen, Optivolt, Tropicsport and more.

In 2020, Mayur was recognized by Forbes as the Top 50 CMOs in the world and the top 20 CMONext in 2019. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014.


Advisor at Flo Health Inc.

May 2021 — Present

New York City, NY

Advisor at Simon Data

Jan 2021 — Present

New York City, NY

Advisor at SARVA - Yoga, Mindfulness & Beyond

Jun 2020 — Present

New York City, NY

Board Member at Gannett | USA TODAY NETWORK

Oct 2019 — Sep 2020

New York City, NY

Advisor at Double Dutch

Jul 2019 — Dec 2020

New York City, NY

Chief Marketing Officer at Freshly

Jan 2019 — Jun 2020

New York City, NY

Investor at 2ndKitchen

Jul 2018 — Present

New York City, NY

Board Member at American Marketing Association

May 2017 — Apr 2019

Chicago, IL

VP, Growth & Marketing at Spotify

Oct 2016 — Jan 2019

New York City, NY

EVP, Chief Marketing Officer at Healthgrades

Aug 2016 — Sep 2016

Board Member at D'Addario & Company, Inc.

Jul 2016 — Present

New York City, NY

Board Member at DentaQuest

Mar 2016 — Dec 2017

Chicago, IL

SVP, OmniChannel Business & Consumer Marketing at Healthgrades

Dec 2015 — Jul 2016

SVP, Head of Digital Platforms at Healthgrades

Aug 2015 — Jan 2016

Global Head, Omni Channel Experiences & Platforms at Kimberly-Clark

Feb 2015 — Jul 2015

Board Member, CMO Advisory Board at IBM

Apr 2014 — Aug 2016

New York City, NY

Global Head, Marketing Technology & Innovation at Kimberly-Clark

Aug 2012 — Jan 2015

Technology Director - Marketing Technology & Strategy at SapientNitro

Jul 2009 — Aug 2012

Miami, FL

Director, Product Management, AdTech & MarTech Platform Bridgetrack at SapientNitro

Jul 2007 — Jun 2009

Miami, FL

Sr. Product Lead, AdTech Platforms - BridgeTrack at SapientNitro

Jan 2006 — Jul 2007

Miami, FL

Manager Technology (J2EE Enterprise Architect) at SapientNitro

Jan 2005 — Jan 2006

Tampa, FL

Senior Java Developer at SapientNitro

Oct 2001 — Dec 2004

Phoenix, AZ

System Developer at HCL Technologies

Oct 2000 — Sep 2001

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