Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network where he is responsible to lead the transformation of Gannett from the largest news media company to a growing content subscription platform that is obsessed with user value and not just traffic. He leads a team of growth strategists, brand and performance marketers, data scientists and product managers to drive growth both for it’s D2C content business and B2B SaaS martech & adtech platform for local businesses. He is responsible to actualize Gannett’s mission to build trusted local communities where people thrive.
He believes sustainable long term growth happens at the intersection of Growing an Authentic Brand, Growing the User Base and Growing the User Value; these are inseparable efforts that amplify each other.
Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a
team of brand marketers, growth hackers and data scientists to make Freshly an
iconic lifestyle brand while driving breakthrough business growth. He was
responsible to actualize Freshly’s mission to breakdown the barriers for healthy
eating and inspiring a hundred million people to unlock their full potential to thrive.
Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility.
He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands.
Mayur sits on the Board of D’Addario, guiding the C-Suite in their digital transformation. He is an investor and advisor to many startups like Simon Data, 2ndKitchen, Optivolt, Tropicsport and more.
In 2020, Mayur was recognized by Forbes as the Top 50 CMOs in the world and the top 20 CMONext in 2019. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014.