Robecta Ma's profile Styled comma

Robecta Ma

Payments Marketing at Apple, startup mentor, AdWeek Executive Mentee

About Me

I am a global B2C/ B2B senior marketing executive who is skilled at elevating brand equity and driving profitable market growth in aggressive environments, especially in luxury, travel and advertising industries.

I am a balanced left and right brain marketer, who solve problems combining analytical thinking with innovative narratives while developing holistic marketing plans for trailblazing results.

There is magic to marketing that connects people to brands in ways they never expected. For the past 14 years, I have been lucky enough to work with amazing brands that not only drive customer loyalty but also results.

I thrive in welcoming commercial challenges that can cross-pollinate creative and analytical thinking, bridging traditional ways of working with unique solutions.

P.S. Ask me about jokes for 3-4 year olds. According to my son, I have an endless treasure trove.


Mentor at First Round Capital

Feb 2021 — Present

Strategic Partnerships Lead, Marketing at Airbnb

Apr 2020 — Oct 2020

San Francisco Bay Area, CA

Startup Mentor at FoundersHK

Feb 2020 — Present

Hong Kong, SAR

Global Marketing Lead, Transportation at Airbnb

Jun 2019 — Apr 2020

San Francisco Bay Area, CA

Vice President of Marketing & Digital Sales, Americas at Cathay Pacific Airways

Jun 2016 — Jun 2019

Digital and E-Commerce Manager at Cathay Pacific Airways

Jun 2013 — Jun 2016

Digital Marketing Executive at Cathay Pacific Airways

Jun 2011 — Jun 2013

San Francisco Bay Area, CA

Account Supervisor at McCann Worldgroup

Jun 2010 — Jun 2011

Marketing Assistant at Virgin America

Jun 2006 — Jun 2010

Advertising Sales Coordinator at Time Inc.

Jan 2006 — Jun 2006

Operator can advise on

Domain Expertise Advice

Advice based on years of experience, knowledge and understanding of B2C/B2B marketing, especially in luxury, travel and advertising industries.


Providing guidance, knowledge, and connections to aid in advancing your career.

Business/Product strategy

Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

How it Works



Individuals browse Operator’s profiles and rates



Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting



Once the meeting is accepted, Operator sends calendar links & meeting details to participants