Ruth Rowan's profile Styled comma

Ruth Rowan

Global CMO within the B2B technology sector. Happy to advise on marketing strategy, building high performance teams, bringing purpose to life, digital transformation, client advocacy, M&A and expanding into high growth markets.

About Me

Ruth is passionate about ensuring companies make a positive impact on our world - ensuring that organisations focus their efforts on making the world better whilst also running profitable and sustainable businesses for the long term. She has over 25 years experience in marketing & digital transformation roles covering a number of different regions, roles and industries. She has spent the majority of her career in the technology industry and always looking for new ways that technology can have a positive impact on all our lives. She lives in London but has also lived and worked in APAC and knows that region very well. She has a Human Scientist degree from Oxford University, a Chartered Institute of Marketing diploma, and is also a Fellow of The Marketing Society. In her spare time she works advising a number of charities across conservation and the arts and is a huge dog lover.


Global CMO at Dimension Data (subsidiary of NTT)

Jun 2015 — Jul 2019

Hong Kong, China

Chief Marketing Officer, Asia Pacific, Middle East and Africa at BT

May 2011 — May 2015

Hong Kong, China

UK Marketing Director at BT

Jan 2009 — May 2011

Head of Global Proposition Marketing at BT

Mar 2007 — Jan 2009

General Manager, CRM at BT

Jan 2005 — Jul 2007

Marketing Director, EMEA at Siebel Systems

Jan 2000 — Jan 2005

Operator can advise on

Marketing Strategies

Advising on how to building, execute, refine and assess your marketing strategy. Understanding your audiences, market conditions, strategic options, building a team, which technologies to leverage, understanding the data you have and what you need, and how to be more succesful

Technology Sector & B2B

Marketing strategies specifically for the technology sector, building propositions & content, product lifecycle marketing, ABM, client segmentation, buyer journeys, cross & upselling, international expansion (particularly in Europe & APAC).

Building high performance marketing teams

Particularly during rapid growth. What roles to invest in, in which order. Unleashing emerging talent through creating the right support network and learning culture. Setting goals, managing performance. Mentoring

M&A/Integration marketing plans

In 2018/2019 I led the marketing & communications program that integrated 31 businesses together to create the international division for NTT - 50,000 people, $11bn revenue across 73 countries. Happy to share the learnings on how we approached this, the timing of brand change, audience mapping, client engagement etc

APAC, Middle East & Africa

I lived and worked in APAC for 5+ years rapidly scaling BT's international business across APAC, Middle East & Africa. We opened new offices, launched new products, won new clients, hired 1000's of new team members across these exciting but complex countries. Happy to share the learnings about regulation, culture, team building etc.

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.


What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

How it Works



Individuals browse Operator’s profiles and rates



Individuals pay for the meeting using Stripe and are not billed until 24 hours before the meeting



Once the meeting is accepted, Operator sends calendar links & meeting details to participants