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Eric Toda

Head of Social Marketing at Facebook. Previous leader at Gap, Airbnb, Snapchat, and Nike.

About Me

Eric Toda is a Marketing Executive from Facebook. He has held previous marketing leadership roles at Gap Inc, Airbnb, Snapchat, and Nike. He has had work featured and awarded across the industry for combining purpose and business results. Eric is also an advisor to many disruptive startups like Yumi, Wardrobe, Upaway, Fyllo, and many others. Eric also sits on the board of directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change). Most recently Eric has been a leading voice for the #StopAsianHate movement in the business world by launching is advocacy in Adweek earlier this year calling out the marketing and advertising industry not just to care, but to act, and his advocacy has continued for the AAPI community since.


Experience

Advisor at Yumi

Jan 2021 — Present

Board of Directors at LAAUNCH

Jan 2021 — Present

Advisor at Thesis Couture

Jan 2020 — Present

Advisor at Wardrobe

Jan 2020 — Present

Advisor at Upaway

Jan 2019 — Present

Advisor at Fyllo

Jan 2019 — Present

Advisory Consultant at Stitch Fix

Jan 2019 — Jan 2020

Advisor at ProdermIQ, Inc.

Jan 2018 — Present

Advisory Board Member at Women in Sports Tech, Inc.

Jan 2017 — Present • San Francisco Bay Area, CA

Board of Directors at Reimagine

Jan 2017 — Present

Advisor at Opal

Jan 2017 — Jan 2021

Head of Marketing (CMO) at Hill City

Jan 2017 — Jan 2019 • San Francisco Bay Area, CA

Global Head of Social Marketing and Editorial Content at Airbnb

Jan 2015 — Jan 2017 • San Francisco, CA

Marketing and Partnerships at Snap Inc.

Jan 2014 — Jan 2015 • Venice, CA

Global Digital Brand Marketing Director - Football (NFL/NCAA), Baseball (MLB/NCAA), Men's Training at Nike

Jan 2013 — Jan 2014 • Portland, OR

Lead, North America - Media Solutions - Global Marketing Solutions at Facebook

Jan 2008 — Jan 2013 • San Francisco Bay Area, CA


Operator can advise on

Domain Expertise Advice

Advice based on years of experience, knowledge and understanding of marketing at various disruptive brands.

Mentorship

Providing guidance, knowledge, and connections to aid in advancing your career.

Business/Product strategy

Help determining the direction of your business and what you want it to look like in the future as well as defining what you hope to accomplish with your product, and how to plan to do so.

Why book a 1:1 meeting?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of leading marketers and communications specialists via video consultations. Operators are seasoned leaders with years of experience in marketing and communications across all industries. The Operator service removes barriers that have historically existed between top experts in the field and individuals looking for seeking guidance for project guidance, advice, inspiration and so much more. Individuals can browse Operators profiles, which include their bio, meeting rate and calendar availability, and can book and pay for a 60 minute meeting. Once the booking is confirmed, a calendar invite and meeting video link are automatically sent to meeting participants.

FAQ

What is Operator?

Operator is a platform that enables anyone or any brand seeking advice, support or feedback to connect one-on-one with a curated group of global leaders, one video call at a time.

Who is Operator for?

Operator is for any individual or brand that is seeking domain expertise advice, business strategy guidance, mentorship or support from our curated group of leading marketers and communications specialists.

How is Operator different than the Publicist marketplace?

Operator was created to support individuals who are looking for advice, support or inspiration from Experts. Operators share guidance but they do not produce any tangible deliverables. While brands can hire talent from Publicist platform for strategic support, The Publicist marketplace is geared towards brands who are looking to hire talent to execute on specific projects or deliverables. The Publicist marketplace and Operator offerings are complementary. With Operator, individuals and brands will gain valuable insights and get specific guidance on anything from how to scale a business, to what it is like to run a marketing and communications team and so much more. Once they’ve received advice, they can go to the Publicist marketplace and search for talent to execute on new initiatives.

How it Works

01

Browse

Individuals browse Operator’s profiles and rates

02

Payment

Individuals pay for the meeting using Stripe and not billed until 24 hours before the meeting

03

Invitation

Once the meeting is accepted, Operator sends calendar links & meeting details to participants