Establishing goals and key metrics Project Objectives
When posting a project to Publicist, one to three Objectives are assigned in priority order. These objectives help talent under the key outcomes and goals for the project and help them craft their proposals accordingly.
Brand awareness is a metric that describes the degree of consumer recognition of a product by its name. Brand awareness of the brand may include the qualities that distinguish the product from its competition.
Brand health is a metric measured by how well a company or brand delivers on certain attributes of a product or service that it promises its customers, especially how those attributes are perceived by their customers in terms of quality and values.
Brand intent is a metric used to describe increased positive consumer intention toward a brand. Intent can be measured through community, reviews, engagement and sales.
Earned Media Placement
Earned media refers to publicity gained through promotional efforts other than paid media advertising. The most common example of earned media are press articles. Other examples of earned media can include customer reviews and testimonials, social media mentions and blog posts.
The metric of generating leads is creating a pipeline of individuals or organizations to express an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.
An impression is a metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, press, or a web page.
Organic Search & Site Traffic
Organic Search and Site traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.
Reach is a metric that refers to the total number of people who have seen your ad or content.
Sales refers to all activities that lead to the selling of goods and services. The metric of sales is measured by the activities that lead to the selling of goods or services.
Social media engagement is a metric that measures the public shares, likes and comments for an online business' social media efforts. Social engagement can also be measured on the positive response and growth of a community.