Your Key To Our Jargon Industries and Skills Glossary

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
Account Based Marketing
ABM is a strategy often used for B2B brands that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.
Ad Tech
Advertising Technology (adtech) is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities.
Adobe Creative Cloud
Adobe Creative Cloud is a set of applications and services from Adobe Inc. that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.
Adobe Premiere Pro
Premiere Pro is the industry-leading video editing software for film, TV, and the web.
Advertising Research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Affiliate Marketing
A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
Amazon Marketing
Amazon Marketing is a set of actions to promote and sell products on Amazon and includes: Amazon SEO – Optimizing product pages to improve their visibility in Amazon's organic search results
Ambassador Engagement
A formal relationship by contract between a brand and an influencer or represenative that promotes a brand through their progile and personal audienece.
Analysis & Competitor Data Reports
A report that outlines the strengths and weaknesses of your competitors compared to those of your own business.
Animation Marketing
Animation brings the power of imagination and creativity to your marketing. The motion and color of animation grabs attention, explains instantly, demonstrates what has yet to be realized.
Art Marketing
At its basic level, art marketing is a systematized process of creating awareness and interest for an artist or artwork that leads to a desire to engage the artist, gallery, or company, to own its products, use its services, or all of the above.
Automotive Marketing
Marketing tailored towards the automotive industry and its new changes, including connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors.
Awards Programs
The application to industry or category specific lists or awards. Awards enable businesses to promote their achievements to the broader community, including the media, potential customers and new partners.
B
B2B Advertising
B2B, or “business-to-business” advertising, is advertising that's designed for one company to sell its services or products to another company.
B2B Marketing
B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Learn more >>
B2C Marketing
B2C marketing encompasses the various strategies, techniques and tools used to promote products by companies that sell directly to consumers. Learn more >>
Bank Marketing
Bank marketing is the design structure, layout, and delivery of customer-needed services worked out by checking out the corporate objectives of the bank and environmental constraints.
Beverage Marketing
Marketing focused on beverage differentiation, brand development, the "consumer is king" ideal, and positioning in the food and beverage world.
Big Data Analytics
Big Data analytics is the process of collecting, organizing and analyzing large sets of data (called Big Data) to discover patterns and other useful information.
Bing Ads
Bing Ads allows you to run ads on both the Bing search network and it's partner networks (Yahoo and AOL).
Blog Management
The personal or team responsible for keeping a brand's voice consistent across daily published content and understanding how to use the content hub to generate qualified traffic and leads for the business.
Blog Writing
Original writing often published to a brands owned and operated website or content hub. Learn more >>
Blogger Campaigns
A company, in seeking exposure for a product or service, leverages influencers who have established a substantial following, asking them to write about it in exchange for free access to the product or service
Brand Architecture
The organizational structure of a company’s portfolio of brands, products, and/or services. It includes an integrated system of names, symbols, colors, and visual vocabulary.
Brand Communication
Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and enrich the knowledge of their stakeholders about the brand, its strengths, values, fundamentals, and its offerings of products and services.
Brand Design
Brand design is all about creating a brand identity that perfectly reflects your brand.
Brand Development
Brand development is the process of creating and strengthening your professional services brand.
Brand Identity
Brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
Brand Marketing
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Learn more >>
Brand Messaging
Brand messaging refers to every communication which makes a buyer relate to the brand by influencing them, motivating them and propelling them to buy the product. It's the message that tells why your brand matters, what is its value proposition, and how it is different from the competitors. Learn more >>
Brand Planning
Brand planning is the process of allocating resources to a strategy designed to achieve a business objective that drives a brand closer to delivering on a valuable future vision
Brand Positioning
The process of positioning your brand in the mind of your customers. More than a tagline or a logo, brand positioning is the strategy used to set your business apart from the rest. Learn more >>
Brand Research
Brand research is a process of formal data collection and empirical analysis that explores both your reputation and your visibility to help you better understand the marketplace and your firm's role in it.
Brand Strategy
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Learn more >>
Branded Content
Branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. Learn more >>
Business Analysis
Business analysis is a research discipline of identifying business needs and determining solutions to business problems.
Business Growth Strategy
A growth strategy is a plan of action designed to help businesses capture a larger share of the market, even if it comes at the expense of short-term profit. The type of growth strategy a company implements will depend heavily on factors such as their finances, target market, and the industry they occupy.
Business Planning
A business plan is a formal written document containing business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved.
C
Campaign Development
During this phase, program plans are created, and content and tactics are defined for each of four program families (demand creation, reputation, sales enablement and market intelligence). Learn more >>
Campaign Execution
In a marketing campaign, you can contact your business partners by transferring the target group(s) assigned to the campaign to your defined communication medium, such as telephone, to start a direct telephone campaign at a particular time.
Campaign Manager
Campaign managers formulate and run marketing campaigns for products, services or events that target consumers or other organisations.
Case Studies
A “case study” is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success.
Channel Development Strategy
The situation when a company tries to increase its sales through a particular distribution channel or combination of channels: a channel development strategy to increase global sales.
Channel Strategy
A channel strategy is a vendor's plan for moving a product or a service through the chain of commerce to the end customer.
Charity Marketing
Nonprofit marketing involves the creation of logos, slogans, and copy, as well as the development of a media campaign to expose the organization to an outside audience. The goal of nonprofit marketing is to promote the organization's ideals and causes to get the attention of potential volunteers and donors.
Cloud Marketing
Cloud marketing is the process of an organisations efforts to market their goods and services online through integrated digital experiences, by which they are specialised for every single end user.
Communication Audit
A communications audit determines both how effective your current communications tools are, including their strengths and weaknesses, and provides recommendations and improvements necessary for your communications plan to work even better.
Communications Manager
Communications managers are responsible for conveying an organization's internal and external messages. They draft written materials, prepare presentations and communicate with employees. Learn more >>
Community Amplification
Amplification happens when your content is shared, either through organic or paid engagement, within social marketing channels thereby increasing your word-of-mouth exposure.
Community Development
A strategy that involves forming an engaging brand presence in order to interact with a community of existing customers.
Community Management
Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. It’s how a brand uses opportunities (in person and online) to interact with their audience to create a network in which they can connect, share, and grow.
Competitor Analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Construction Marketing
An effective construction marketing strategy helps you focus on the priorities of your business and should be based on an excellent understanding of your market, customers and competitors. The marketing plan can then be developed as the tool to implement the strategy.
Consumer Insight
A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service.
Consumer Insights
Marketing insights are the more reasoned thoughts and conclusions established based on analysis of data and information established from market research, surveys, and so forth.
Content Calendar
A content marketing calendar is a tool to help you plan and execute your content marketing strategy in an efficient and timely manner. It is a calendar-based plan for your content that provides you a view of how your content will be laid out over a specified course of time.
Content Curation
Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value select, organize, and look after the items in a collection or exhibition. Services or people that implement content curation are called curators.
Content Management System (CMS)
A content management system is a software application that can be used to manage the creation and modification of digital content.
Content Manager
Content managers are responsible for a website’s content. A content manager’s responsibilities include the strategic planning and creation of digital content as well as updating content in a content management system (CMS).
Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Learn more >>
Content Producer
A Content Producer is simply a creator of digital content - blogs, photos, videos - anything that can be posted on a digital platform such as a website or social media - is content.
Content Strategy
Content strategy refers to the planning, development, and management of content—written or in other media.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.
Copy Editor
Copy editors are the grammatical gatekeepers of the media world. They read over stories—or, as the content is called in industry terms, “copy”—and check for everything from typos to nonsensical sentences to errant commas. Learn more >>
Copywriter
A copywriter is someone who is paid to write “copy” – words designed to prompt action. Copywriting is always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it, by definition, a form of marketing.
Corporate Communication
Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.
Corporate Responsibility
Corporate responsibility is the way a company takes responsibility for its actions and their impact on employees, stakeholders and communities.
Corporate Social Media
Corporate social media is the use of social media websites and social media marketing techniques by and within corporations, ranging from small businesses and tiny entrepreneurial startups to mid-size businesses to huge multinational firms.
Corporate Social Responsibility
Providing support to an event or a cause by devoting corporate resources in exchange for an opportunity to enhance good will. The role of PR in CSR is to communicate effectively in order to build corporate accountability and transparency.
Corporate Video
Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization.
CPG Marketing
CPG, or consumer packaged, are fast-moving consumer goods are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, over-the-counter drugs and other consumables.
Creative Strategy
Creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business' growth. Essentially, it is the outline or blueprint of how the end goals will ultimately be met.
Creative Writing
Writing, typically fiction or poetry, which displays imagination or invention (often contrasted with academic or journalistic writing).
Crisis & Reputation Management
Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public. ... Others define it as the practice of managing communication between an organization and its publics.
CRM (Customer Relationship Management)
Customer relationship management is an approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Customer Acquisition
Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.
Customer Journey
In commerce, a customer journey is the product of an interaction between an organization and a customer over the duration of their relationship.
Customer Outreach
Customer outreach is the process of connecting and communicating with customers and enhancing relationships.
Customer Research
Consumer research is a part of market research in which inclination, motivation and purchase behavior of the targeted customers are identified. Consumer research helps businesses or organizations understand customer psychology and create detailed purchasing behavior profiles.
Customer Retention
Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely.
D
Data Driven Marketing
Data driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers.
Data Protection
Data protection is the process of safeguarding important information from corruption, compromise or loss.
Deck & Report Creation
Marketing decks are visual presentations used by marketers, public relations managers and advertising executives for one of two purposes – either as a tool for selling a product or service to a client, or as a snapshot of a given time period in the company's marketing and advertising program.
Deck Design
A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.
Demand Generation
Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.
Dental Marketing
Dental marketing in today’s landscape involves a multi-channel, multi-faceted approach. Social media, online content, and brand reputation are only a few of the many parts that go into a dental marketing campaign.
Digital & Social Media Strategy
A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business's social pages.
Digital Communication Strategy
Your digital communications strategy should build audience engagement around new products and services by using innovative technology to communicate and delight your target audience and ultimately drive leads and sales. Learn more >>
Digital Marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital Marketing Strategy
A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
Digital Media
Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
Digital Strategy
Digital Strategy is a plan that uses digital resources to achieve one or more objectives. With technology changing at a very fast pace, institutions have many digital resources to choose from based on what their overall goal is.
Direct Marketing
Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers. Mail, email, and texting are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman such as advertising media.
Direct Sales
Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer.
Display Advertising
Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Drip Marketing
Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
E
e-Commerce Marketing
e-Commerce marketing is the method of making sales by creating and increasing awareness about an online store's product offerings and brand.
Education Marketing
Education marketing is a type of marketing that promotes valuable educational content and helps institutions and individuals take advantage of it.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
Email Marketing & Drip Campaigns
the use of email to develop relationships with potential customers or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.
Employee Relations
Activities designed to build positive relationships between an organization and its employees. Employee relations is a critical element in fostering positive opinions and behaviors of employees as ambassadors for the organization.
Energy Marketing
Energy Trading and Marketing. In its simplest terms, “energy trading and marketing” is the buying, selling and moving of bulk energy (electricity and natural gas) from where it is produced to where it is needed.
Entertainment Marketing
Entertainment marketing is a branch of marketing that uses facets of the entertainment world to promote or sell a brand or product. It works to build mutually beneficial relationships between pop culture and brands.
Event Concept
They include the purpose and objectives of the event, the event theme, the venue, the audience, financial management, the timing of the event and the skills of the team.
Event Management
The use of a project, programme, action or happening, generally involving public participation, to meet overall organisational goals. Special events often are designed to obtain publicity or other exposure.
Event Marketing
Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be online or offline, and companies can participate as hosts, participants or sponsors. Marketers use both inbound and outbound event marketing strategies for promotional purposes.
Event Planner
a person whose profession is the planning of social events, as parties and fundraisers.
Executive Communications
Executive communications are leadership informational exchange. It's what happens when key people from the executive team have something to say. A key person may be the CEO, or any departmental head or a representative.
Experiential Marketing
Experiential marketing is a marketing technique that creates experiences between brands and consumers. Experiential campaigns use an activation (for example product sampling, immersive experiences, stunts, events, etc.) to bring brands to life and interact directly with the target audience.
F
Facebook Ads
Facebook ads are targeted to users based on their location, demographic, and profile information.
Facebook Marketing
Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts.
Fashion Marketing
The goal of fashion marketing is to identify target consumers and develop promotion strategies that encourage the targeted audience to buy a product.
Financial Services Marketing
Financial services marketing refers to the collective use of marketing tactics employed by marketers in the financial services sector to attract new customers or retain existing ones.
Food Marketing
Food marketing takes many forms and can involve building relationships with customers, raising brand awareness, developing new products, promoting them through advertising, and even paying grocery stores for prominent shelf space, all with the goal of promoting sales.
Franchising
Franchising is based on a marketing concept that can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
Fundraising Decks
A fundraising deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment.
G
Global Toolkits
A communication toolkit is a collection of templates and materials that can be given to and used by nearly anyone to communicate about a project within their local area or department.
Go-to-Market Strategy
Go-to-market or go-to-market strategy is the plan of an organization, utilizing its inside and outside resources, to deliver its unique value proposition to customers and achieve competitive advantage.
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, iconography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously.
Growth Hacking
Growth hacking involves using creative, low cost, innovative strategies to help businesses rapidly acquire and grow customers.
Growth Marketing
Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area.
Guest List Curation
Curating a guest list involves venue capacity assessement, budget consideration, and client request accomodation. A curated guest list includes the brand's target audience.
H
Healthcare Marketing
Health marketing is an approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of diverse populations.
HootSuite
Hootsuite is one of many tools referred to as a "Social Media Management System" or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly.
Hubspot
HubSpot provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM, and others.
Human Resources Marketing
HR and marketing are working together to create the brand of the organization. While the marketing department communicates the brand of the company to consumers, the collaboration of HR and marketing communicates the brand of the company to employees.
I
Inbound Marketing
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
Influencer Collaborations
Partnering with influencers in exchange for sponsored social media posts is the most common type of influencer collaboration. An influencer creates and posts content to promote your brand on their social media accounts.
Influencer Marketing
Influencer Marketing is a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers. resources.
Instagram Advertising
Instagram ads are posts or Stories that a business pays to promote to users' Instagram feeds. They can look just like regular Instagram posts but are always identified by a "Sponsored" label. They can also include a call-to-action button to drive traffic or conversions.
Instagram Marketing
Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings.
Insurance Marketing
The insurance market is simply the "buying and selling of insurance." Consumers or groups buy insurance for risk management from insurers offering coverage for specific risks.
Integrated Marketing
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
Internal Communication Programs
There are a multitude of different types of internal communication: from top-down memos to peer-to-peer acknowledgment, from crisis comms to information campaigns, and more. Each is designed to serve a different purpose, a different audience, to deliver a different outcome.
International Marketing
International Marketing is the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders. Simply, International Marketing is to undertake marketing activities in more than one nation.
Investor Relations
Investor Relations (IR) refers to the responsibility of managing communication between a company's corporate management and its investors. An Investor Relations Manager helps support releasing information, handling inquiries and meetings, providing feedback to management, and crisis management.
K
Keynote Speeches
A speech that sets out the central theme of a conference.
Keyword Advertising
Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine.
L
Launch Event
Product launches are designed to achieve the specific purpose of creating awareness and publicity for a particular product/brand.
Lifestyle Marketing
Lifestyle marketing is a marketing technique where a product is branded and marketed such that it is perceived to possess aesthetics, ideals, and aspirations that the targeted audiences identify with and revolve around an ideology that gives meaning and purpose to why it exists.
LinkedIn Advertising
LinkedIn Ads works on a bidding system like other ad platforms, and lets you show an ad to the audience of your choice. You can target specific audiences, and control your budget.
Linkedin Marketing
LinkedIn Ads works on a bidding system like other ad platforms, and lets you show an ad to the audience of your choice. You can target specific audiences, and control your budget.
LinkedIn Strategy
A LinkedIn marketing strategy can be used for B2B and B2C brands for business hiring, social selling, connecting with customers, or all of the above.
Local SEO
Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
Localization
Localization is the process of adapting a product or content to a specific locale or market. Translation is only one of several elements of the localization process.
Logo Design
Logo design is all about creating the ideal visual branding and identity for a company.
Luxury Brand Marketing
Luxury brand marketing is conscious of the brand's heritage, country of origin, craftsmanship, scarcity, etc. and aims to create the highest brand value.
M
Magento
Magento is an open-source e-commerce platform.
MailChimp
MailChimp is a software that allows you to manage your email list and send newsletters to your subscribers.
Market Analysis
Market analysis is the study of the qualitative and quantitative aspects of a market.
Market Research
The process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
Marketing Analytics
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Marketing Automation
Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Marketing Blog
A marketing blog is directly aimed at achieving business goals for brand awareness, lead generation, sales, and brand preference.
Marketing Communication
Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase.
Marketing Operations
Marketing Operations is a broad term that collectively describes the function of the marketing organization, including people, process, and technology, that enables marketers to operate efficiently and to scale with quality and consistency.
Marketing Planning
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period.
Marketing Strategy
A marketing strategy is all of a company’s marketing goals and objectives combined into a single comprehensive plan.
Marketo
Marketo is a marketing automation software built to help companies automate and measure marketing engagement, tasks, and workflows.
Media Buying
The Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.
Media Kits
A folder containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story
Media Lists/ Journalist Data Base
A media database is a structured directory of journalist and influencer contact information. This allows communications professionals to search and find the right people to reach out to when seeking earned media coverage.
Media Strategy
A media strategy is a plan of action that helps your business reach its target audience and to improve the overall customer conversion rate. Learn more >>
Media Training
A specialized form of communications training that helps media-facing individuals to anticipate reporter behavior, avoid common traps, and confidently focus on their messaging.
Medical Marketing
Health (Medical) Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.
Microsoft Dynamics
Microsoft Dynamics is a line of enterprise resource planning (ERP) and customer relationship management (CRM) software applications.
Mobile Advertising
Mobile advertising is a type of advertising that appears on mobile devices such as smartphones and tablets that have wireless connections.
Mobile Marketing
Mobile marketing is a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, and MMS, social media, and apps.
Motion Design
Motion design is a discipline that applies graphic design principles to filmmaking and video production through the use of animation and visual effects.
Multi Channel Marketing
Multichannel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.
Music Marketing
A music marketing strategy is a marketing plan designed to increase the knowledge and sales of an artist's music.
N
Narrative Development
Marketing narratives are tools used to engage and emotionally connect with prospective customers.
Nonprofit Marketing
Nonprofit marketing is the use of marketing tactics by a nonprofit organization to promote the message and the organization, as well as raise donations.
O
Off Page SEO
Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
On Page Optimization
On-page optimization, on-page SEO, refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising, or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Online Events
An Online Event is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. An online event may either be distributed live or on demand as designated by the event.
Online Retail
Electronic retailing is the sale of goods and services through the Internet. E-tailing can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services.
Op Eds & Opinion Pieces
An article in which the writer expresses their personal opinion, typically one which is controversial or provocative, about their expertise, a particular issue or item of news.
P
Paid Search
Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don't pay.
Paid Social
Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms, and targeting a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media.
Partnership Marketing
Partnership marketing is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign that helps all involved meet their business objectives.
Performance Marketing
Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers, “retailers” or “merchants,” pay marketing companies, “affiliates” or “publishers,” when a specific action is completed, such as a sale, lead or click.
Pharmaceutical Marketing
Pharmaceutical marketing is the business of advertising or otherwise promoting the sale of biologic, pharmaceutical, or medical device products.
Pinterest Advertising
Pinterest ads offer marketers the chance to earn awareness and consideration from Pinterest’s 250 million users early in their consumer journeys.
Pinterest Marketing
Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use.
Pitch Angle
This angle is what makes your story newsworthy. It is often referred to as a 'hook', because it is this which catches a reader's attention and draws them in to reading the rest of the story. Read the following tips to discover where you might find a winning PR story in your business and improve your press releases
Pitch Deck
A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.
Pitching
Public relations professionals typically pitch to reporters, editors, bloggers, and social media influencers. ... Pitching is a skill that requires creative thinking, persuasive communication skills, and knowing how your story idea benefits the reporter and the audience. Learn more >>
PPC (Pay-Per-Click)
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
PR Set Up
A PR set up includes establishing a news release calendar, media outreach, editorial calendars, case studies, exposure-generating opportunities, blogs and social media, and crisis planning.
Press Release
Often a page-long, compelling news story or announcement written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. Learn more >>
Print Advertising
Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers, and prospects.
Product Launch
A product launch refers to a business's planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them.
Product Life Cycle
The product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from the market. The life cycle has four stages - introduction, growth, maturity, and decline.
Product Marketing
Product marketing is a process of promoting and selling a product to a customer. Also, product marketing is defined as being the intermediary function between product development and increasing brand awareness.
Product Placement
The process through which an advertiser integrates a product into selected media for clear visibility. Although the product is visible, it is often not the focus, as it needs to fit almost seamlessly into the context of a scene or story. There are 3 main types of placements: visual, verbal and signage. Visual is recognizing the product and the brand’s logo clearly while it’s onscreen. Verbal is when a character mentions the brand by name or discusses brand marketing points. Signage is when the actual product is not onscreen, but an ad or branded item is clearly visible.
Product Positioning
Positioning refers to the place that a product occupies in the minds of the customers and how it is distinguished from the products of the competitors.
Professional Services Marketing
Product marketing and professional services marketing face similar challenges; however, professional services marketing differs in that the product is intangible. Professional services face a longer buying cycle, a relational aspect that product purchases lack, and the process is ongoing as long as the service in action.
Project Management
Project management is the practice of leading the work of a team to achieve goals and meet success criteria at a specified time.
Promotional Writing
Promotional copy consists of words that aim to sell.
Proposal Writing
A proposal is a document that offers a solution to a problem or a course of action in response to a need.
Public Affairs
A specialized area of public relations that builds and maintains mutually beneficial governmental and local community relations
Public Relations (PR)
Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public.
Q
Qualitative Research
The purpose of qualitative research is to go deeper into understanding insights into customer motivation and emotion.
Quantitative Research
The purpose of quantitative research is to glean reliable, standardized facts and statistics to guide key business decisions, such as “is there a strong market for our product?” or “how many of our target customers care about this benefit?”
Question & Answer
A Question & Answer, Q & A, can come in the form of an article with an industry expert, questions submitted by customers about a product or service, or a live presentation providing viewers the opportunity to ask real-time questions.
R
Radio Advertising
Radio advertising is a form of marketing strategy that uses the radio – both traditional stations, as well as satellite and internet radio – to promote a product or service.
Real Estate Marketing
The real estate marketing definition is the market of property listings that are being purchased and sold to buyers through real estate agents or directly.
Rebranding
Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols or a combination of all of them.
Recruitment Marketing
Recruitment Marketing is the process of attracting and nurturing talented individuals to your organization by marketing to them.
Referral Marketing
Referral marketing is a strategy to encourage passionate customers and advocates to refer their network to your business directly.
Remarketing
Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website.
Research
Research is an essential part of public relations. Research allows engagement of dialogue with publics, understanding their beliefs and values, and working to build understanding on their part of the internal workings and policies of the organization.
Restaurant Marketing
Restaurant marketing can increase visibility to the general public, attract new customers, and boost sales revenue. Restaurant marketing can also succeed at retaining existing customers who may be more inclined to return often if they see a special deal or promotion being marketed.
Retail Brands
A retail brand is a brand that is owned and marketed by a retailer. These are also sometimes referred to as 'store brands', 'house brands' or 'generic brands'.
Retargeting
Retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser.
Retargeting
Retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
S
SAAS Marketing
SaaS stands for Software as a Service. SaaS marketing is simply the method you use to market this kind of software as services.
SaaS Marketing
SaaS stands for Software as a Service. SaaS marketing is simply the method you use to market this kind of software as services.
Sales Channel Development
Sales Channel Development is a situation when a company tries to increase its sales through a particular distribution channel or combination of channels.
Sales Enablement
Sales enablement is the process of providing the sales organization with the information, content, and tools that help sales people sell more effectively. The foundation of sales enablement is to provide sales people with what they need to successfully engage the buyer throughout the buying process.
Sales Materials
Your brand's sales materials – such as the website, company brochures, presentations, etc. – are tools to move your customers forward, accelerating the sales process. Each item has a specific role to play in the overall sales funnel, and they should be created to fulfill that role in the most effective way possible.
Sales Operations
Sales operations is a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives. Sales operations may also be referred to as sales, sales support or business operations.
Salesforce
Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
Search Engine Marketing
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
SEO (Search Engine Optimization)
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
SEO Audit
An SEO audit is the process of analyzing how well your web presence relates to best practices - it is the first step to creating an implementation plan that will have measurable results. The SEO audit will reveal Technical SEO issues, website structure issues, on-page SEO issues.
SEO Copywriting
SEO copywriting is a specialized form of online writing that: Contains keyphrases — words your target reader types into a search box to find the information she wants. Helps online content rank higher in search results (such as Google.)
SEO Keyword Research
Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms and ranking for those terms in search engines.
Shopify Developer
Shopify developers specialize in web development for Shopify websites exclusively. This means that they have unique insights and development experience compared to developers that do not specialize in working on Shopify projects.
Shopify Management
Shopify managers are well versed on the Shopify platform who know how to effectively manage digital storefronts. Managers often work directly with Shopify Developers to build unique e-commerce features.
Social Media Advertising
Social media advertising, also known as social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Learn more >>
Social Setup
Social Media Setup Services involve creating social media business pages for your company, building custom branded content for each social networking site (cover photos, header photos, profile photos, etc.), and optimizing each social feed to tell your target customers what they need to know about your company and how to get in touch with you.
Speech Writing
A public relations speech is intended to persuade your audience to take action or arrive at certain conclusions about your product, organization, candidate or idea.
Sponsorship
Is a form of marketing in which a company pays for all or some of the costs associated with a project or program in exchange for recognition. Corporations may display their logos and brand names, with specific mention that they have provided funding.
Sports Marketing
Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
Squarespace Marketing
Squarespace's suite of marketing tools and integrations helps users to drive traffic to their sites or grow their businesses.
Start Up Marketing
The secret to start up marketing is properly combining the right channels: Content Marketing and PR. Startup marketing often poses a unique challenge because of the limited resources- whether it is time, money or talent.
Story Securement
Story Securement: Story securement is the action of pitching and achieving a positive media placement in a media outlet. Story securement is an arm of Public Relations.
Strategic Partnerships
A strategic partnership is a relationship between two commercial enterprises, usually formalized by one or more business contracts.
T
Tableau
Tableau is a powerful and fast-growing data visualization tool used in the Business Intelligence Industry. It helps in simplifying raw data into the very easily understandable format.
Technical Marketing
The term “technical marketing” has two meanings, though they are often related. Classically, technical marketing is any method of marketing focused on the specifications and key features of a product, designed to appeal to customers with a base technological understanding of the product. However, technical marketing has also grown to encompass any use of modern technology as a marketing tool.
Technical SEO
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively, often to help improve organic rankings.
Technology Marketing
Technology Marketing is the act of promoting the services or products offered by tech companies. This is often performed by B2B marketing companies.
Telecommunication Marketing
The aim of telecommunication marketing is to generate the highest level of revenue from your network and strengthen customer loyalty. In consumer markets, the focus is on selling bundles of products to customers, while in business sectors, the aim is to build strong relationships as a channel for marketing additional services.
Tourism Marketing
Tourism marketing is the collective name given to the various marketing strategies used by businesses within the tourism industry. This includes, for example, hotels and other forms of accommodation, along with airlines, car rental services, restaurants, entertainment venues, travel agents and tour operators.
Travel Marketing
Travel marketing is intended to promote the travel business, with a view to increasing bookings, purchases or other forms of custom.
Twitter Advertising
Twitter marketing, exemplified by Promoted Tweets, are paid advertisements that Twitter places in front of the target audience based on their interests or location. Each ad supports a single tweet, and it can be customized the audience of each individual ad. Currently, businesses can only promote tweets in the U.S., U.K., and Japan.
Twitter Marketing
A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for the buyer personas, audience, and followers through the social media platform.
U
User Acquisition
User acquisition (often shortened to UA) is the act of gaining new users for an app, platform, or other service. On mobile, user acquisition is a strategy designed around generating installs, usually achieved by advertising campaigns and promotional offers.
User Experience Design
User experience design (often shortened to UX) is the process of manipulating user behavior through usability, usefulness, and desirability provided in the interaction with a product.
User Research
User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
User Testing
User testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice since it gives direct input on how real users use the system.
V
Video Game Marketing
In-game marketing is the tactic of advertising something inside a game. Games consoles and games on apps are all the rage these days, so businesses can get pretty creative with where they place static ads and promotional videos.
Video Marketing
Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
W
Web Content Creation
Web content creation is the contribution of information to any media, especially to digital media for an end-user/audience in specific contexts.
Web Design
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.
Webflow
Webflow, Inc. is an American company, based in San Francisco, that provides software as a service for website building and hosting. Their online visual editor platform allows users to design, build, and launch websites.
Website Analytics
Website analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Wellness and Fitness Marketing
Wellness and Fitness marketing is designed to showcase the effectiveness of products to users to encourage engagement and purchase.
White Papers
A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides.
Wix
Wix.com Ltd. is an Israeli software company, providing cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools.
WordPress
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes.
Written Communication
Written communication involves any type of message that makes use of the written word. Written communication is the most important and the most effective of any mode of business communication.
Y
Yelp Advertising
Similar to how advertising works on Google and Facebook, you pay a sum of money and your ad gets impressions on other companies profiles.
YouTube
YouTube is an American online video-sharing platform headquartered in San Bruno, California
Youtube Marketing
The goal of YouTube marketing should be to send users to other social channels, or to your site (or both). Make it easy by adding links to your channel. They'll appear in the bottom right-hand corner of your channel art, in a place that's easy to see and highly clickable
Z
Zoho
Zoho Office Suite is an Indian web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management, project management, invoicing, and other applications

Industries

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
Advertising
The activity or profession of producing advertisements for commercial products or services.
Art
The arts refers to the theory and physical expression of creativity found in human cultures and societies. Major constituents of the arts include visual arts (including architecture, ceramics, drawing, filmmaking, painting, photography, and sculpting), literature (including fiction, drama, poetry, and prose), and performing arts (including dance, music, and theatre).
Artificial Intelligence
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.
Augmented Reality
A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.
Automotive
The automotive industry is a term that covers a wide range of companies and organisations involved in the design, development, manufacture, marketing, and selling of motor vehicles, towed vehicles, motorcycles and mopeds.
B
B2B Technology
B2B (business-to-business) technology facilitates the exchange of products, services, or information between businesses rather than between businesses and consumers.
Beauty
The Beauty Industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap
Branding
Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
C
Consumer Electronics
Consumer electronics or home electronics are electronic equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications, and home-office activities.
Consumer Technology
Consumer technology is any technology that is directly purchased by individuals to meet their needs.
CPG
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.
D
Data Science
Data science is the study of data. It involves developing methods of recording, storing, and analyzing data to effectively extract useful information.
Design
Design is the creation of a plan for an object or system. In some contexts, such as engineering, practical concerns are most important in shaping the plan. But in many fields, aesthetic concerns are of equal or greater importance, meaning that the design has to look good and not just work well.
DTC
Direct to consumer refers to the selling of a product directly to your end customers without third-party retailers, wholesalers, or other middlemen.
E
E-Commerce
E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.
E-Sports
eSports describes the world of competitive, organized video gaming.
Education
Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits. Educational methods include teaching, training, storytelling, discussion and directed research.
Energy
The energy industry is the totality of all of the industries involved in the production and sale of energy, including fuel extraction, manufacturing, refining and distribution.
Enterprise
A industry developed on an extensive scale with large reach.
Enterprise Technology
Enterprise technology refers to the concept of information technology (IT) resources and data that are shared across an enterprise. Efforts like IT strategy, portfolio management, and IT governance enable this idea to function effectively. Some samples of enterprise technology include Content management systems.
Entertainment
Entertainment industry is used to describe the mass media companies that control the distribution and manufacture of mass media entertainment.
F
Fashion
Fashion industry, multibillion-dollar global enterprise devoted to the business of making and selling clothes.
Finance
Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds, and more.
Financial-Services
Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds, individual managers and some government-sponsored enterprises.
Food + Beverage
The food and beverages industry is all companies involved in processing raw food materials, packaging, and distributing them. This includes fresh, prepared foods as well as packaged foods, and alcoholic and nonalcoholic beverages.
G
Gaming
The video game industry is the economic sector involved in the development, marketing, and monetization of video games. It encompasses dozens of job disciplines and its component parts employ thousands of people worldwide.
H
Healthcare
The healthcare industry is an aggregation and integration of sectors within the economic system that provides goods and services to treat patients with curative, preventive, rehabilitative, and palliative care.
Homewares
The homewares industry is the economic sector involved in the building furniture and home furnishings and distributing them.
Hospitality
The hospitality industry is a broad category of fields within the service industry that includes lodging, food and drink service, event planning, theme parks, and transportation. It includes hotels, restaurants and bars.
I
Influencer
The Influencer marketing industry offers benefits and trade-offs for brands to partner with social media users with significant followings for promotion of goods and/or services.
Interiors
The interiors industry is comprised of interior designers and architects that provide services to residential and commercial clients.
L
Law & Policy
The law and policy industry includes private and corporate lawyers in many fields, as well as lobbyists and political activist groups.
Lifestyle
The lifestyle industry is made up of brands that embody and reflect the ideal values and attitudes of their target market.
M
Manufacturing
Manufacturing industries are those that engage in the transformation of goods, materials or substances into new products. The transformational process can be physical, chemical or mechanical
Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Media
Media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting, and advertising.
Music
The music industry can be defined as the industry representative of firms that record, produce, publish, distribute, and market music
N
Not-For-Profit
Not-for-profit organizations are types of organizations that do not earn profits for its owners. All of the money earned by or donated to a not-for-profit organization is used in pursuing the organization's objectives and keeping it running.
O
Oil + Gas
Conventional oil and gas refers to petroleum, or crude oil, and raw natural gas extracted from the ground by conventional means and methods.
P
Pharmaceuticals
The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications to be administered to patients, with the aim to cure them, vaccinate them, or alleviate the symptoms. Pharmaceutical companies may deal in generic or brand medications and medical devices.
Public Relations
The public relations industry plays an important role in helping companies and individuals promote themselves, boost awareness (and sales) of products and services, and maintain their public reputation. Learn more >>
Publishing
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free.
R
Real Estate
Real estate is property made up of land and the buildings on it, as well as the natural resources of the land including uncultivated flora and fauna, farmed crops and livestock, water, and any additional mineral deposits.
Retail
Retail the sale of goods or service from a business to a consumer for their own use.
Robotics
The Robotics industry develops and tests mechanical devices that perform the functions of humans in dangerous or repetitive tasks with high accuracy.
S
Science
The science industry researches, experiments, publishes, and teaches information regarding new scientific discoveries, including anything from vaccines to space travel.
Security
Private security companies are defined by the U.S. Bureau of Labor Statistics as companies primarily engaged in providing guard and patrol services, such as bodyguard, guard dog, parking security and security guard services
Social Good
The social good industry is made up of companies utlizing their resources to develop or improve the use of common goods such as land, air, and public spaces.
Software
Computer software, or simply software, is a collection of data or computer instructions that tell the computer how to work. This is in contrast to physical hardware, from which the system is built and actually performs the work.
Space
Space industry refers to economic activities related to manufacturing components that go into Earth's orbit or beyond, delivering them to those regions, and related services.
Sports
The Sports industry is a market in which people, activities, business, and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports.
T
Tech
The tech industry develops, tests, and markets new technologies to consumers and businesses to improve functionality and efficiency in many facets of business and daily life.
The Arts
The arts industry includes art mediums of all types and their creators. Film, photography, dance, music, and painting are a few of the mediums included.
Travel
The travel industry is centred on the movement of people from one location to another, as well as the services they require along the way, and is closely linked to the hospitality industry and the hotel industry, among others.
V
Venture Capital
Venture capital is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which have demonstrated high growth.
Virtual Reality
Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds
W
Wellness
The Health and Wellness industry encompasses all activities which promote physical and mental wellbeing