GUIDE • 1 min.

How To Create The Perfect Talent Profile on Publicist

Lara Vandenberg

You are a brilliant communications and marketing professional, but what sometimes doesn’t come as easy is marketing yourself - and marketing yourself to stand out among other talent. Without a clear, impressive and succinct profile, you may run the risk of being overlooked for a project. We have outlined some valuable tips in creating a winning profile.

Write a Headline That’s Clear, Concise and Literal 

Your headline should get straight to the point. We recommend keeping it to a few words or one line, so clients can quickly understand who you are and what you specialize in. You’ll have the opportunity to write about yourself with detail in the bio section. All you need to do is simply include the following pieces of information:

  1. Title 

  2. Years of experience

  3. Skills you are an expert in

  4. Industries you have experience in 

  5. Brands you have worked with or for

With these  key elements, you’ll be able to communicate your qualifications and expertise— which is often enough to have the client invite you to pitch on a project. 

Articulate Your Value 

There are two important parts when articulating your value: the “what” and the “how.” What is your experience? How were you able to boost your client’s business sales by X? How did you secure that headline pitch? How did you help your client through a crisis? 

While people want to know what you do, they are much more intrigued by your ability to solve problems and drive results.

What Are Your Qualifications and Experience?

Aside from value, people are interested in learning about your background and your experience with your past jobs or clients. In your profile, be open to including your qualifications, technical skills and number of years in the field. Prove to prospective clients that you’re qualified, confident and enthusiastic to take on their project. 

Here, include:

  • Your title (e.g., senior graphic designer)

  • Years of experience in the field

  • Areas of expertise and/or specialty

  • Industry expertise 

  • Links to sample work

Professional Photos Only! 

It may sound simple, but a professional photo is a key piece in making positive first impressions!