GUIDE

How to Build A Content & Channel Strategy in 2021

You have so many questions All the cool kids are on TikTok, should I be on TikTok? Should I hop on Instagram Reels and tell my life story? Is logging on Pinterest akin to watching tumbleweed in the desert? The idea of being in front of a camera gives me vertigo — should I be on YouTube? Should I blog, podcast, or send 10,500-word emails as the gurus of the moment keep preaching? It’s easy to feel overwhelmed since it feels as if there’s a new strategy, tactic, or course of action spouted every five minutes A few brands with a stockpile of cash jump on a channel, their escapades get written up in AdAge or The Atlantic, agency acolytes with their equally shiny hair give their authoritative spin on single-paragraph LinkedIn posts, and all of a sudden everyone gets FOMO

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Why You Need To Use 30 Hashtags on Every Single Instagram Post

As a casual user of Instagram, people click on hashtags to find relevant posts and topics that interest them That means if you are trying to grow on Instagram, you need to be using the right hashtags to get your content in front of the right audience Seems simple enough, right? Turns out it can be quite difficult to understand how to effectively use hashtags on Instagram in 2021

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Content Strategy: What You Need To Know Before You Get Started

Just what exactly is content strategy? You could hop on Google and find half a dozen complicated-sounding explanations that just aren’t necessary Content strategy is simply the planning, development, and use of content to help advance a business or person’s goals

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Hashtags: In the Caption or the First Comment?

Okay, let’s get to it! These are my 9 reasons why you should put hashtags in your comments instead of the caption

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How To Successfully Navigate The World of Press Releases

A press release is often a page-long, compelling news story or announcement written by a public relations professional and sent to targeted members of the media The goal of a press release is to pique the interest of a journalist or publication

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How to create the perfect talent profile on Publicist

You are a brilliant communications and marketing professional, but what sometimes doesn’t come as easy is marketing yourself - and marketing yourself to stand out among other talent Without a clear, impressive and succinct profile, you may run the risk of being overlooked for a project We have outlined some valuable tips in creating a winning profile

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How to Submit a Proposal

Publicist's platform makes the process of submitting your project proposals as easy as three simple steps In this guide, we'll walk you through each step and give some helpful tips along the way!

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How to Write a Brief

Publicist's platform makes the process of defining your project as easy as three simple steps In this guide, we'll walk you through each step and give some helpful tips along the way!

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Over Half Of The World Uses Social Media. Here's A Guide On How To Navigate The Different Social Media Platforms

Social media is arguably one of the biggest contributions to the tech age of the 21st century And in the year of 2020, when everything from work to school to social events has become virtual, we’re spending more and more time glued to our screens

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