GUIDE • 2 mins

How to Write a Brief: This Guide Will Tell You Everything You Need To Know

Ashley Gillen

Publicist's platform makes the process of defining your project as easy as three simple steps. In this guide, we'll walk you through each step and give some helpful tips along the way!

Posting a Project

You can post a project for any communications, marketing or creative initiative that you are looking to hire premium talent for. Remember, if you are interested in hiring specific talent that you find while browsing talent profiles, you can invite talent to pitch for your project.

Step 1: Define Project Info

Name your project & set project objectives.

Name your project. Your project title header is the first thing that talent will see as they are browsing projects. A clearly defined project scope will help reduce the chance that your project may be misunderstood or overlooked. Summarize your brand’s mission and give insight into how this project came about. 

Set project objectives. Select and rank up to 3 project objectives that summarize the ultimate goal or outcome of your project. Including project objectives will help talent understand the purpose of your project and how it fits in with your business goals.

Step 2: Define Project Details

In project details, define the profile of the type of talent you are looking to hire. Include location (for time zone), skills you are looking to hire for and industries you are looking to hire talent from. These details will be a critical part of the project definition process as talent can search for projects based on skills and industries. 

Publicist tips:

#1: To maximize the amount of project proposals you receive, try to be as specific as possible and include all of the relevant skills that are required. You have 250+ skills to choose from.

Step 3: Provide a Project Description

Write a detailed summary that includes a company background, your project goals and desired outcomes.

  1. Include a short description of your brand that includes relevant background information and summarize your brand's mission for talent. It also may be helpful to include any previous promotional or marketing materials as reference.

  2. Define the goals of your project, your target business audience and detailed desired project outcomes. Goals can range from user engagement to changing brand perception and brand awareness. The more specific your goals are the more defined talent proposed project milestones can be.

  3. Outline your target audience and the best ways to reach them. Provide demographics like age, gender, and location. If you have information on specific consumer pain points and the communication channels that appeal to them most, include this here. 

  4. Highlight how the success of the project will be measured. Include specific metrics of how the project will be evaluated. This helps to ensure that each party’s goals will be met and can inform future decisions. 

Publicist Tips:

#1: To maximize the number of proposals you receive and the level of detail required in a proposal for you to make your best hiring decision, be as specific as possible in your project brief.

#2: Include a brief description of your company’s competitive landscape so that talent understands the market your business is in. Who are your top competitors and what do they do well? How does your brand differentiate themselves? This can greatly help to ensure that your project is not only completed well, but that it stands out from the competition. 

#3:  If you have any specific deliverable dates, project time constraints or are aware of intended project duration, clearly define these timelines in the project description.