10 Must-Have Digital Marketing Tools That Every Company Needs to Survive

By: Grace Jeselson

This might sound crazy, but it’s the truth! Digital marketing tools are one of the most important ways that companies survive.

Every company needs that something special to compete with others and keep themselves at the top of their game. A good marketing strategy is incredibly important to do this. However, everyone needs a little help. Here are 10 must-have tools for marketers to use.

1. Zoom

In the last year and a half, the video conferencing software “Zoom” pretty much blew up. Zoom is a great way to connect to your employees or fellow co-workers from anywhere in the world. Zoom gives you the ability to share your screen, record meetings, and invite others to join all through the click of a button.

2. Google Analytics

Google Analytics is hands down one of the most valuable tools available to you as a marketer. You can track how many people click on links, engage with them, and pull insights to better your company. It only takes a couple of minutes to add the Analytics code to your website, but once you do, you can track nearly every visitor on the site.

3. DropBox

DropBox is an online “folder” of sorts that allows companies to “drop” all the work they’ve been doing into one space. It is a cloud-based document sharing platform that is totally private. It helps you eliminate clutter, stay organized, and keep track of everyone’s work.

4. Toggl

Toggl is a tool that can help you manage your business remotely. You can use Toggl to gain an accurate idea of how long a project will take and what resources you’ll need to complete it. It offers different tools for time tracking, project planning, and candidate screening.

5. Unbounce

In my opinion, Unbounce is genius!! Basically, it helps you make changes to your landing page so you can gain more of an audience and create more business for your company. You can read more about it on their website here.

6. Crello

According to their website, Crello is a “Free graphic design tool to help you create impressive content in minutes.” On their website, you can browse and edit templates that have already been made and customize them into something perfect for your company! This is great for marketers who need help creating continuous content.

7. Publicist 

Don’t mean to toot our own horns but Publicist is a great tool that connects communications and marketing talent with top brands. How it works is you describe the project and list it, then you find your expert and invite them to work with you, and if they say yes, you hire them! It is really simple.

8. Trello

Trello is a digital marketing tool that helps you manage your projects, while staying on track with your team. For example, you can share blog posts on Trello and then your team can give their thoughts and opinions on the piece before it goes out.

9. HubSpot

HubSpot software gives you tools to help with your website, SEO, emails, analytics and so much more. According to their website, “HubSpot Marketing Free shows you who leads are and what they do on your site so you can learn exactly what to do to turn them into customers.” It is an extremely valuable software for companies.

10. MailChimp

MailChimp is a marketing automation platform and email marketing service that has been around for almost 20 years. It helps you get your business online and market it correctly. There is a free plan for companies with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.