THE INSIDE SCOOP

Storytelling: Another Way of Communicating to Reach Goals

Understanding your audience is 50% of shaping a story, and understanding storytelling is the other 50%

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The Most Popular Emojis in 2020 Marketers Use to Drive Engagement

A surprising 72% of people worldwide believe it is easier to express emotions using emojis This fact is all that marketers need to come up with an effective message

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Customer Engagement Techniques

Most product people believe that having a deep knowledge of your customers and their behaviors is important By creating a continuous flow of customer feedback we can build better products

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What “The Social Dilemma” Means for Startups

Netflix strikes with its latest documentary

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Understanding Persuasive Communication

Persuasive communication plays a significant role in helping others adopt a new behavior or take a preferred action

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Why It's More Important Than Ever To Rethink Your Marketing Team

As we acclimate to the "new normal" in the workforce, brands are trying to navigate what the future of the industry looks like In a time of crisis, brands don't stop spending, they just start spending differently As summer comes to an end, and the reality of COVID-19 continues to grow each day, it is important to continue to restructure your marketing team to fit the new needs of the industry

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Publicist launches to market in Australia after experiencing strong traction in North America

Publicist, the online marketplace for the world’s top communications and marketing talent, has launched in Australia

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Here's What Brands Can Do To Break Into Gen Z's Minds

Who would have ever thought that being born between 1997 and 2012 would be some of the most fascinating minds to dive into and also one of the most mysterious Growing up in a world of modern technology, social media, and constant societal changes, Gen Z undoubtedly determines the future of consumer culture, and understanding how they think is vital to successful branding

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The Future Of Work is Freelancing. Why Should You Make The Switch Now?

Freelancing used to be seen as a side gig while in between jobs, a filler while struggling to navigate the job market But freelancing is moving towards the solution to merging the gap for talented professionals between personal life and professional endeavors

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