THE INSIDE SCOOP

Use Charlie Munger’s Six Cognitive Biases To Improve Your Marketing

8-year old Timmy cried for help! As he woke up in a dark room, to see someone lurking in the corner His parents came rushing in and turned on the light Only to see, that ghost was a chair full of clothes

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Why Your Business Needs a Blog

Today’s consumers are overwhelmed with new information and have more options to solve their problems than ever before Consumers are also far more skeptical and distrustful and need to build trust with a business before making a purchase This means that in order to survive as a business today you need to provide accurate, engaging, and relevant information that allows you to stand out from your competition, answer your customer’s questions, and establish trust and credibility in your offer

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The 3 Most Powerful Emotions in Marketing

If you haven’t added emotions into your marketing arsenal, you’re missing out big time! Many of the successful marketers on the planet are masters of emotions Because emotions are great at one thing — inspire actions that generate revenue to businesses Your success, as a marketer, lies not just in your ability to craft compelling marketing messages that resonate, but also in your ability to inspire action from potential buyers

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4 Ways To Keep Your Blog Readers Engaged (Without Being Too Pushy)

What motivates you to work on your blog? Perhaps, you want to build a community and become an opinion leader You might have purely pragmatic goals, and it is totally fine Or, you might want to communicate an important global message and make more people aware of it

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Five Essential Metrics for Instagram Hashtag Research in 2021

In the past, you could look at the number of posts on a hashtag and determine if that hashtag was good enough or not — nowadays, not so much You can still use it to stay away from hashtags that have a really high post count This typically indicates that a lot of people use the hashtag and your posts will get lost in the thousands posted each day

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Content Marketing Trends You Need to Pay Attention to in 2021

Coming from 2020 into 2021, I’ve recapped some of the biggest trends we are seeing right now in content marketing and what they mean for your brand or business moving forward

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50 One-Sentence Marketing Tips

Most marketing efforts don’t hit the mark, so it’s no wonder that sometimes the marketing industry is looked down upon by others who don’t work in marketing It’s your responsibility, as a marketer, not your audience, to make your marketing relevant, memorable, and impactful To help you think differently about how you market, how to better connect with your customers, and prospects, and make a big impact, I compiled a list of pithy sentences

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These Steve Jobs’ Principles Will Change Your Approach To Marketing

In 2018, Apple became the first American company to exceed $1 trillion in market capitalization, in 2020 it doubled It wouldn’t have happened if the company didn't do an incredible job in marketing its products Apple doesn’t really invent anything fundamentally new as it used to, but it does sell its gadgets like no one else on the market

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How To Gain Followers on Clubhouse

In one month on Clubhouse, I managed to gain over 2,000 followers doing what I do for a living — talking and moderating rooms I focused on one demographic and one language I’ve only used Clubhouse so far with Arabic users and networks

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