THE INSIDE SCOOP

Here’s What To Expect From The Gig Market Economy in 2021

If there’s one lesson the COVID-19 pandemic has taught us, it’s that it is impossible to plan more than a few months in advance Everything can change within a second, and no plans are truly concrete anymore Brands and companies used to focus on long term goals, such as meeting yearly benchmarks, but now the focus has become more short term

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Consumers Do Not Buy What You Do, They Buy Why You Do It

Do not sell a product Instead, sell a solution, hope, and an idea

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5 Important Social Media Trends Startups Should Watch for in 2021

How they can tap into these trends and stay ahead of their competitors

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Why #MondayMotivation Will Never Go Out of Fashion

The weekend is over, and it’s Monday morning I wake up, log onto my social media (because why not?) only to find #MondayMotivation trending, again Imagine waking up to a bunch of posts online inspiring you to get out of bed and run a marathon

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Storytelling: Another Way of Communicating to Reach Goals

Understanding your audience is 50% of shaping a story, and understanding storytelling is the other 50%

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The Most Popular Emojis in 2020 Marketers Use to Drive Engagement

A surprising 72% of people worldwide believe it is easier to express emotions using emojis This fact is all that marketers need to come up with an effective message

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Customer Engagement Techniques

Most product people believe that having a deep knowledge of your customers and their behaviors is important By creating a continuous flow of customer feedback we can build better products

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What “The Social Dilemma” Means for Startups

Netflix strikes with its latest documentary

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Understanding Persuasive Communication

Persuasive communication plays a significant role in helping others adopt a new behavior or take a preferred action

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