5 Ways to Improve Your Email Marketing

Grace Jeselson

Email marketing is an effective way for brands to reach people of all ages and build connections. Here are five ways to make your email marketing game 10x better!

Personalize your message

A powerful way to boost clicks on your emails is to include personal touches such as names and birthdays. Through collected data on subscribers, customized emails can be taken to the next level. 

Offer special promotions

One important thing to do is include a link to your website in your emails. This isn’t enough, however. Adding special promotions for email subscribers with exclusive discounts and/or coupon codes can make your subscribers more interested in your brand and more likely to remember your email. 

Come up with a strategy

A key part to staying organized is having a strategy. A proper strategy includes planned emails ready to be sent and figuring out when to send them. Having a plan on when to send out emails and at what cadence during a campaign can help you reach your target audience more quickly.

Keep your branding in check

Make sure your email branding matches that of your business. This way your email will be more familiar and recognizable to consumers. Hire a graphic designer to make a unique email header that is the same color palette and font as your website and social media platforms such as Instagram and Twitter.

Track data

It is important to track data and engagement on all of your emails. You can track how many people click open on the email, engage with it, and possibly shop using the link given - all through Google Analytics. Google Analytics allows you to pull insights and better your brand and marketing strategies.