GUIDE • 2 mins

5 Reasons to Make the Switch to Fractional Marketing

Publicist Team

Fractional marketing is one of the fastest growing business models out there, and you could have your own profitable business in no time at all if you make the switch from full-time to fractional marketing. This approach has some significant advantages over traditional marketing methods, including more flexibility, work-life balance, and income potential. Ready to get started? Here are 5 reasons to make the switch to fractional marketing.

1. Consistency 

Fractional marketing allows more consistent work than freelance. You'll typically work with the same company for an extended period of time, vs constantly juggling between several clients. 

This has several advantages, including building trusted and lasting relationships with coworkers and the company at large. This works to your advantage when seeking further employment. Not only will you be more likely to be hired by the same company for more work, but also you will have solid connections to serve as references for future jobs. 

2. Less Risky

Instead of one-off projects that take days or weeks, fractional work is typically in segments of 3, 6, or 9 months. This provides some of the flexibility of freelance, without the uncertainty of constantly having to find your next job.

The stability of a consistent paycheck is just one reason why many independent marketers have made the switch from freelance to fractional.

3. Better Control of Time

Unlike full-time jobs, fractional employment generally allows you to make your own schedule. Depending on the company who hires you, you may be expected to participate in some company-wide meetings but typically will be left to complete your assigned work on your own time. 

You will have the freedoms to structure your days however you like, run errands, tend to pets or kids, and still get your work done. 

4. Healthier

Work-life balance is undeniably beneficial to your health. Fractional working affords the opportunity to cook healthy meals, stay active, take breaks when necessary, and take care of your mental health. 

Toxic work environments can be incredibly draining. With fractional, you have the authority to choose who you work for. This freedom contributes greatly to overall happiness levels. 

5. Freedom

Ability to travel, flexibility with childcare, and no longer having to commute to and from an office are some of the biggest freedoms welcomed by fractional workers. Taking control of your day to day has undeniable benefits to your mental health. 


Fractional working is catching a lot of attention for a reason! It's the best way to maximize profits and personal time, while utilizing your niche marketing skill set. If you're looking to make the switch, subscribe to receive our updates OR signup here.