More posts from Publicist Team:
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GUIDE • 1 min.
3 Tips For Setting Up A Fractional Marketing Work Station!
When it comes to working from home, the physical setup of your office can make all the difference between enjoying your work and dreading the day ahead. If you don’t have the right space set up, you could find that you spend more time prepar...
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GUIDE • 1 min.
Fractional Marketing: How You Can Get More from Less
If you’re into marketing and sales, you’ve likely heard of fractional marketing before. If not, it’s time to learn more about what this strategy can do for you, your brand, and your business as a whole. Here’s everything you need to know abo...
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GUIDE • 2 mins
5 Reasons to Make the Switch to Fractional Marketing
Fractional marketing is one of the fastest growing business models out there, and you could have your own profitable business in no time at all if you make the switch from full-time to fractional marketing. This approach has some significant...
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GUIDE • 2 mins
The Real Cost of Hiring a Fractional Marketer - Explained
The cost of hiring a fractional marketer may vary greatly depending on your location, industry, desired skills and years of experience. However, hiring a fractional marketer has even been reported to save 30-40% over traditional hiring proce...
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GUIDE • 1 min.
A (Potential) Day in the Life of a Fractional Marketer
Fractional marketers operate uniquely in that they have the freedom to create their own schedules, but also act as members of the broader team they’re working with. This means they may attend company-wide or other internal meetings from time...
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GUIDE • 2 mins
Fractional Marketing - What Is It And Why Should You Care?
Fractional marketing refers to employees working at a company on a contract basis, most commonly in intervals of 3, 6, or 9 months. It’s the newest trend in hiring and uniquely provides benefits to both employees and the companies hiring t...
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GUIDE • 2 mins
Fractional Marketing Is the Newest Trend in Hiring
Call it fractional, contract, or perma-lance, this new working structure is picking up steam in the marketing industry. We’re seeing more and more companies (and employees) freeze traditional hiring practices and turn to more flexible, moder...
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GUIDE • 2 mins
How to Build a Fractional Marketing Team That Gets Results
For many companies, fractional hiring is the best way to scale your business and produce high achieving marketing campaigns all while maintaining a strict budget.
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GUIDE • 2 mins
How to Hire a Fractional Marketer: The Ultimate Guide
If you’re looking to take your business to the next level, you should consider hiring a fractional marketer. A fractional marketer can bring expert insight and experience to your team, allowing you to work smarter and faster and make more sa...
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GUIDE • 1 min.
What is Contingent Labor? A Definition and Explanation
If you work as a contingent worker, then you’re often not an employee of the company you work for. Rather, you’re an independent contractor or freelancer who handles the hiring and management of your own staff and schedule. Contingent worker...
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GUIDE • 1 min.
How to Build an All-Star Marketing Team on a Bootstrap Budget
A lot of small businesses start off with just one person, maybe even just the founder as the sole employee. This can be doable in many instances, but it’s important to know how to scale your marketing team when needed without breaking the ba...
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GUIDE • 2 mins
Why a Contingent Workforce is the Solution to Your Marketing Team Woes
If you’re like most modern companies, you have plenty of marketing resources at your disposal, including social media managers, content writers, influencer outreach teams, and more. You might even be thinking about hiring a full-time employe...
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GUIDE • 6 mins
The State of Talent Acquisition and Recruiting in 2022
Let’s be honest, what the state of talent acquisition and recruiting was in January of 2022 versus what it is now, in June 2022, are two wildly different worlds. In what’s to follow, we’ll look at trends, strategy, and how to best navigate t...
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GUIDE • 4 mins
PR Experts on Why PR is Essential in an Economic Downturn
There’s no denying the signs - layoffs, budget cuts, restructuring - all telltale indicators of an economic downturn. While the next few months (or years) will likely prove challenging, we’re here to provide insight into one way to position...
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GUIDE • 3 mins
A Guide to Making the Switch from Full-time Employee to Freelancer
In today’s digitally-driven era where you can hypothetically work remotely anywhere in the world and be your own boss, such a lifestyle has become the new “American Dream.” This dream is otherwise known as freelancing! If you’re like mos...
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GUIDE • 3 mins
Your First Four Marketing Hires To Help Increase Sales
Who doesn’t want to increase sales? You have a great sales team. You have a great product. You have a great website. But the revenue graph isn’t as far up and to the right as you’d like. There are likely a few key team members you’re missing...
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GUIDE • 4 mins
I've been laid off, now what? Resources for finding your next opportunity.
The despair is real with layoffs. Most people who have been through a layoff never saw it coming. It feels like a bad breakup. It’s stressful and overwhelming. While the urge to immediately jump into a job search is heavy on your shoulders, ...
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AS TOLD TO THE SPIN • 7 mins
Interview with Michael Kaye, Associate Director of Global Comms at OkCupid
Michael Kaye is the Associate Director of Global Communications at OkCupid, one of the world's largest dating apps, where he leads PR programming in the United States and for countries across Europe and the Middle East. He was previously a P...
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THE INSIDE SCOOP • 2 mins
The Next Five Years Are About Hyper-Specialized Talent
Largely thanks to the globalization and advancement of technology, the division of labor requirements has been spread across specialty skill sets, resulting in greater productivity. While you might argue that we’ve already been living in an...
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THE INSIDE SCOOP • 3 mins
Agencies Can Be Expensive - Utilize Fractional Hiring
The value of leadership and expertise in a highly-specialized, demanding industry is unquestionable. Whether you’re in need of developmental and technical skills or marketing and creative abilities, the quality of hire is paramount. While ...
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THE INSIDE SCOOP • 3 mins
The 4 Most Common Mistakes Made When Setting Up an LLC
Setting up an LLC is a step forward in the direction of taking your business to new heights. Whether you’re a freelancer or entrepreneur, it may just be the best decision you’ve ever made. That is if you set it up properly. Unfortunately, ...
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THE INSIDE SCOOP • 3 mins
Pros & Cons of Forming an LLC As a Freelancer.
If you’ve been eager to take your freelancing business to the next level by forming an LLC, there are a few things to consider before doing so. While it can be an extremely beneficial endeavour, some freelancers might not be suitable, whethe...
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THE INSIDE SCOOP • 3 mins
5 Reasons Why You as a Freelancer Should Form an LLC
An LLC, or a Limited Liability Company, is a business structure that protects independents from personal responsibility and obligation of the business’s associated liabilities. Without a significant cost to form an LLC, and with limited r...
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