GUIDE • 1 min.

How to Build an All-Star Marketing Team on a Bootstrap Budget

Publicist Team

A lot of small businesses start off with just one person, maybe even just the founder as the sole employee. This can be doable in many instances, but it’s important to know how to scale your marketing team when needed without breaking the bank in the process. A great solution to scaling your marketing team while keeping costs low is using freelancers and fractional employees instead of full-time employees. In this article, we’ll cover why you should think about hiring these kinds of workers, how they work and how you can find them.

Finding and hiring a full-time employee

As your business grows, you may find that you need more help with marketing. But hiring a full-time employee can be a big expense, especially for a small business. One solution is to build a fractional marketing team, made up of part-time or freelance marketers. This can be a great way to get the help you need without breaking the bank.

Hiring and Managing Freelancers

Hiring freelancers or contingent workers is a great way to save time and money. Typically, the time to hire is shorter and doesn’t have to be run through HR. Freelancers work on their own schedules, so they are simple to manage, and you don't have any added costs for office space or benefits packages either!

Tools for Scaling Your Company

If you're like most startups, you're bootstrapping your way to success. That means every penny counts and you can't afford to waste money on non-essential expenses. There are several resources and tools you can use to scale your business with freelance or fractional employees. 

  1. Upwork provides access to a wide range of freelancers, at a range of price points. 

  2. Fiverr works similarly to Upwork, providing access to a variety of freelancers at different price points. 

  3. Publicist provides both freelancers and fractional workers for the marketing, communications, and creative industries. Their talent is pre-vetted, cutting down on your screening process.