GUIDE • 2 mins

Why a Contingent Workforce is the Solution to Your Marketing Team Woes

Publicist Team

If you’re like most modern companies, you have plenty of marketing resources at your disposal, including social media managers, content writers, influencer outreach teams, and more. You might even be thinking about hiring a full-time employee to take care of your social media or write your content or other unique projects that your team has done well until now. Before you do this, consider outsourcing some of your work with a contingent workforce instead of creating yet another full-time position. Here’s why:

Outsourcing frees up time for other projects

You can’t do it all. Spend your time doing what you do best and hire for what is left over. With fractional marketing and contingent workers, you get the expertise without adding staff or extra hours! A contingent workforce allows you to work with experts on an as-needed basis. And because they work remotely, you don't have any added costs for office space or benefits packages either!

An outsourced worker can be hired quickly

If you're looking to hire a marketing team, the process can be lengthy and time-consuming. By outsourcing your marketing team, you can speed up the process and get the workers you need in a fraction of the time. Additionally, contingent workers are often more affordable than full-time employees, so you can save money while still getting the quality team you need.

You can negotiate costs more easily

When you hire a marketing team, you are tapping into a larger pool of creative professionals who can help your business achieve its goals. This can be a more cost-effective solution than hiring full-time employees, and it also allows you to fractionalize your marketing team so that you only pay for the services you need. Additionally, when you know who will work on your project, you can negotiate costs more easily and get the best possible price for your project.

Hiring experienced contractors gives you access to top talent

Is it worth it to outsource your marketing team? By outsourcing, you can access talented and more qualified marketers than you could by hiring in-house. Plus, contractors are usually more flexible and can scale up or down as needed, making them ideal for businesses that experience fluctuating demand.

Publicist is one way to find vetted fractional marketers. They cover the screening process for you so that finding top quality candidates is easier than ever. 

Creating detailed job descriptions speeds up hiring processes

When you're hiring for your marketing team, you want to find the best possible candidates as quickly as possible. A great way to do this is by creating detailed job descriptions. It is more work up front, but helps you more easily identify qualified candidates and move them through the hiring process.

An outsourced workforce is cheaper than hiring in-house employees

1. With an outsourced workforce, you only pay for the services you need, when you need them. There's no need to worry about employee benefits, vacation days, or other full-time employee costs.

2. An outsourced workforce is also more flexible than an in-house team. If your business needs change or you want to try something new, it's easy to make adjustments to your outsourcing plan.