AS TOLD TO THE SPIN

Interview with Katy Lee, Brand Marketing Leader at Ikea

Katy Lee is a passionate and strategic Brand Marketing Leader with 15+ years of experience working across industries and brands such as IKEA USA, Hershey Company, Comcast and more She is specialized in integrated marketing communications, digital marketing, brand development, social media strategy, digital innovation, and consumer insights Katy has spent half her career supporting and mentoring the startup and entrepreneurial community

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Jack Bedwani, Global CEO the projects*

Jack has spent his 15 year career keenly interested in the influence that brilliantly creative people hold and how they use it He founded the projects* in 2008 in Sydney Australia as a reaction to the evolving need to more integrated culturally led experiential projects down under the projects* is now a globally established cultural consultancy that has offices in Sydney, Los Angeles, London, Amsterdam and New York and the business has become a vehicle for Jack’s creative exploration of global cultural shifts and movements

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Hermione Underwood, The H Collective

Director of The H Collective, consulting to clients globally, Hermione is a leader in the social and digital space Sitting on every side of the table, she is also the Co-Founder of fine jewelry label, Atelier Romy Along the way, you can keep up with her travels, fashion and business at Hermione Olivia

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At The Core Of Lara Vandenberg, Publicist's Founder

"I always knew the marketing and communications industry was my calling; I could never imagine myself anywhere else "

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