GUIDE • 1 min.

Fractional Marketing: How You Can Get More from Less

Publicist Team

If you’re into marketing and sales, you’ve likely heard of fractional marketing before. If not, it’s time to learn more about what this strategy can do for you, your brand, and your business as a whole. Here’s everything you need to know about fractional marketing, what it means for your business, and how it can help you get more out of the work that you’re already doing!

What is fractional marketing?

Fractional marketing refers to employees working at a company on a contract basis, most commonly in intervals of 3, 6, or 9 months. It’s the newest trend in hiring and uniquely provides benefits to both employees and the companies hiring them.

Why is it important?

A contingent working structure allows for marketers to join teams that are flexible enough to meet their needs. These arrangements can be made from anywhere without the need for relocation. This working model also helps companies keep costs down by not hiring full-time staff that might not be used fully or in the ways they had planned.

For fractional workers, this model allows flexibility, freedom, and financial opportunity that cannot easily be achieved in a traditional working model. 

What does this mean for me?

If you're a marketer, it means that you should seriously consider fractional working!

The marketing industry is changing, and companies are no longer hiring like they used to. They need flexible teams composed of niche marketing skill sets. If you've got a specialized skill, you're in high demand and are in a position to make more money, with more flexibility! 

Tips to get started

1. Nail down your skill set:

Are you a content marketer? A social media marketer? Strategist? What industries do you specialize in? Narrowing this down will help you find the best possible positions for your skill set.

2. Write your bio:

Everyone needs a quick, professional introduction to themselves. When applying for fractional positions, often a biography can replace the traditional resume. If applicable, include links to previous works.

3. Start your job search:

There are several ways to go about finding your fractional employment. You can go the traditional route and browse LinkedIn for opportunities marked "contract," or you can visit a site specifically for fractional hiring. Publicist is a platform that curates exciting fractional job opportunities for experienced marketing and PR professionals. 

Learn more about fractional marketing on The Spin, or sign up here to start your job search.