Nitish Menon

An MBA grad student writing about business, marketing, strategies, experiences, and other ideas from life

More posts from Nitish Menon:

THE INSIDE SCOOP • 4 mins

Why *Not* Chasing Marketing Trends Is the Best Advice You Can Get

“Let’s include TikTok as part of our marketing strategy this year.” Working in the field of marketing always keeps you on your toes. A large part of your work involves staying on top of ‘marketing trends’. Marketers need to focus on being q...
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THE INSIDE SCOOP • 3 mins

Why Empathy Is an Important Part of Every Marketer’s Toolkit

The digital world we live in has people constantly battling between information overload, noise, and extensive marketing, making it nearly impossible to get your message across, or even be remembered. Unless you can make people feel good ab...
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THE INSIDE SCOOP • 1 min.

Will the Battle Between Revenue Generation and Brand Building Ever End?

The impact of COVID today may not seem as significant as they were a year back. However, business owners (especially in the B2B market) may disagree with this statement. The pandemic has thrown them off their game, forcing them to adapt to c...
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THE INSIDE SCOOP • 4 mins

How to Effectively Use Troll Marketing to Build Your Brand

The marketing world is cruel. Think about it, consumers are flooded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. However, most companies want their marketing messages to be effective, m...
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THE INSIDE SCOOP • 3 mins

How a Premium Pricing Strategy Can Actually Save Your Brand

At university, I learned an important lesson on pricing which blew my mind. And it’s stuck with me even today. As a brand, lowering prices maybe a quick short-term fix but can harm you in the long run. How? The short answer is brand equity...
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THE INSIDE SCOOP • 5 mins

5 Important Social Media Trends Startups Should Watch for in 2021

How they can tap into these trends and stay ahead of their competitors
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THE INSIDE SCOOP • 4 mins

Why #MondayMotivation Will Never Go Out of Fashion

The weekend is over, and it’s Monday morning. I wake up, log onto my social media (because why not?) only to find #MondayMotivation trending, again. Imagine waking up to a bunch of posts online inspiring you to get out of bed and run a marat...
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THE INSIDE SCOOP • 6 mins

Marketing - What "The Social Dilemma" Means for Startups

Netflix strikes with its latest documentary
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