Nitish Menon
An MBA grad student writing about business, marketing, strategies, experiences, and other ideas from life
More posts from Nitish Menon:
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THE INSIDE SCOOP • 4 mins
How to Effectively Use Troll Marketing to Build Your Brand
The marketing world is cruel. Think about it, consumers are flooded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. However, most companies want their marketing messages to be effective, m...
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THE INSIDE SCOOP • 3 mins
How a Premium Pricing Strategy Can Actually Save Your Brand
At university, I learned an important lesson on pricing which blew my mind. And it’s stuck with me even today. As a brand, lowering prices maybe a quick short-term fix but can harm you in the long run. How? The short answer is brand equity...
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THE INSIDE SCOOP • 5 mins
5 Important Social Media Trends Startups Should Watch for in 2021
How they can tap into these trends and stay ahead of their competitors
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THE INSIDE SCOOP • 4 mins
Why #MondayMotivation Will Never Go Out of Fashion
The weekend is over, and it’s Monday morning. I wake up, log onto my social media (because why not?) only to find #MondayMotivation trending, again. Imagine waking up to a bunch of posts online inspiring you to get out of bed and run a marat...
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THE INSIDE SCOOP • 6 mins
Marketing - What "The Social Dilemma" Means for Startups
Netflix strikes with its latest documentary
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