Brand Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.Hire expert Talent
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Why should you hire a brand strategist?
Having a clear brand strategy is the best way to meet your marketing and business objectives. A brand is so much more than just a company that sells products; it’s an emotion tied to the experience of a product. Creating a strategy around the experience of selling your product and the emotions your consumers will feel is important in branding your product correctly. In order to create a cohesive brand strategy, you need to identify a purpose, keep a sense of consistency, be flexible in your marketing tactics, and achieve a level of brand loyalty.
So, what does a brand strategist do?
A brand strategist works in collaboration with a brand manager and other marketing executives to solidify a consistent and effective brand message. A brand strategist is in charge of market research, understanding current market trends, and applying this knowledge to their brand. A brand strategist knows how to take your brand’s image to the next level, differentiating it from other products in the marketplace.
Brand strategists work to understand the trends and habits of the product’s industry. A brand strategist blends analytical and creative skills to seamlessly create the perfect brand image for a company and or product. Building market share is one of the most important jobs for a brand strategist, and this involves using tools like Commspoint, Nielsen, and Simmons to gather research and data to then implement the blueprint for a creative strategy.
State of the Industry:
Brand strategy is constantly evolving, along with the consumers’ wants and needs in the industry. Now, more than ever in the pandemic, people want to know that brands support their concerns and respect their consumers, guiding them through this health crisis.
The biggest upward trend of brand marketing is personalization and creative storytelling. Your consumers need to associate a certain clear image with your brand Brand marketing is more important than ever, especially
What skills do every brand strategist need?
SEO skills: SEO, or search engine optimization, is crucial in gathering traffic to your site. SEO helps companies to understand how consumers are searching for your brand online. Good brand strategists know how to use SEO to increase web traffic and boost visibility and rankings.
Graphic design: Brand strategists need to know how to use different tools, like Adobe Illustrator and InDesign, to create a specific look for each brand. Part of having a strong brand identity is finding a clean, captivating, and consistent look for your brand, which can be done on different graphic design platforms.
Strong research skills: Knowing how to use different research platforms and analyze data is an important skill for brand strategists. Brand strategists use platforms like Commspoint, Nielsen, and Simmons Insights, as well as focus groups and surveys, to gather data about target audiences, media habits, and market insights to apply to brand strategy.