Hire the Best Copy Editing Talent for Your Project
What is a copy editor? A copy editor is the grammatical gatekeepers of the media world. They read over stories—or, as the content is called in industry terms, “copy”—and check for everything from typos to nonsensical sentences to errant commas.
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It is the copy editor’s job to make sure your manuscript is perfectly polished and ready to be pushed out. This content spans from social media posts to websites to email marketing, among other forms of communication. Copy editors pay attention to both the small details of the piece and also the big idea of the brand.
Copy editing is the final step before production and publication of your content. A copy editor ensures that your work is polished, perfect, and ready to be published to the world.
What do copy editors do?
Copy editors are responsible for reviewing content for proper punctuation, usage and syntax, solidifying a piece’s tone and voice, and editing the piece to be as clear and concise as it can be. Copy editors also ensure the coherence, flow, consistency of the words, typography, art and style.
Copy editors also work and communicate with other departments throughout the production process of a campaign. Copy editors responsibilities may overlap with copywriters, like performing rewrite, writing headlines, and reshaping leads. Copy editors also work under tight deadlines and are good at pushing out quality material fast.
Copy editors are responsible for fact checking work as well to provide consistency and accuracy. Copy editors also check for potential legal liability and plagiarism.
Blogging is one of the greatest platforms for marketing content in the industry. Copy editors spearhead the blog by editing all the content that comes through to be pushed out.
Need other Content Marketing skills?
Strong writing/editing skills: The importance of a copy editor being able to write well cannot be stressed enough. The main job of a copy editor is to be able to clearly and effectively convey the brand’s message. Grammar, spelling and punctuation are important not only in ensuring the correct structure of the copy, but also giving it personality and flavor.
Multi platform media knowledge: Copy editors must know how to write for all types of media, from videos to blogs to print. There are huge stylistic differences to creating print advertisements versus experiential advertisements, and a skilled copy editor knows how to appeal to each type of medium.
Industry knowledge: Copy editors need to be observant of other brands and advertisements and what works for them. Copy editors must know the trends of the marketing and communications industry to produce timely work.
Detail-oriented: Copy editors must have an eye for detail and be able to spot inconsistencies from a mile away. Copy editors must be up to date with standard practices in publishing, such as AP Style writing, and have the ability to spot any inconsistencies in your content.