Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
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Content marketing is important in reaching your target audience and showing them the quality content they are interested in. This content should be streamlined directly to the interests of your consumer, whether it’s in the form of an email, a blog post, or an info-graphic. At this point in the industry, a strong digital presence is a must for a successful brand, so a large focus of content marketing is focused on digital spheres. Content marketing allows businesses to determine what works best for their consumers and monitor digital success. Building a strong content map for the entire process of the consumer journey, from brand awareness to point of purchase to post-purchase satisfaction, can help to gather trust between your company and your consumers.
Hiring a content marketing specialist is beneficial for many reasons. Content marketers have the ability to help with all steps of marketing, from strategy to creative to production. Content marketing gathers insight into the behaviors of consumers and determines what kind of media they react positively and negatively to.
Investing in a content marketer for blogs, videos and podcasts will help to create meaningful content while optimizing your brand’s audience.
State of the Industry:
According to Demand Metric, “content marketing delivers 3 times more leads than traditional marketing and costs 62% less.” The video channel department takes up a bulk of the industry and is valued over $12,635.2 million in 2018.
Digital is the new norm, and mastering the digital world is crucial in understanding digital marketing. According to HubSpot, promotional videos and brand storytelling are the most prominent forms of videos created by marketers, and 87% of video marketers say that this medium has increased traffic to their website. Podcasts are also on the rise, with over 100 million Americans tuning in each month to stream podcasts.
Social media content marketing is just as valuable for brands to fulfill a large reach and boost brand awareness. Content marketers learn how to appeal to an audience on social media through a variety of posts and creative content, ranging on channels from Twitter to Facebook to Instagram, among others.
Email marketing remains one of the most powerful and impactful ways for your business to connect with and communicate with consumers.
What skills does every content marketing expert need?
Content creation: Content marketers need to know what content performs well on each channel, each social media platform, on each marketing email. Strong writing skills are a must, as well as an eye for appealing visual graphics.
Editing skills: Content marketers need to know not only how to write engaging material but how to polish their work until it is squeaky clean. Content marketers must have excellent grammar and spelling, as well as being able to edit the piece and make sure the target message is being clearly conveyed.
SEO skills: SEO, or search engine optimization, is crucial in gathering traffic to your site. SEO helps companies to understand how consumers are searching for your brand online. Good content marketers know how to use SEO to increase web traffic and boost visibility and rankings.
Social Media: Knowing how to navigate different social media channels is important for a content marketer. It is crucial for a content marketer to be able to differentiate between the channels and know which kind of content does best on each respective platform.