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THE INSIDE SCOOP • 5 mins
Consumers Do Not Buy What You Do, They Buy Why You Do It
Do not sell a product. Instead, sell a solution, hope, and an idea.
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THE INSIDE SCOOP • 5 mins
5 Important Social Media Trends Startups Should Watch for in 2021
How they can tap into these trends and stay ahead of their competitors
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THE INSIDE SCOOP • 4 mins
Why #MondayMotivation Will Never Go Out of Fashion
The weekend is over, and it’s Monday morning. I wake up, log onto my social media (because why not?) only to find #MondayMotivation trending, again. Imagine waking up to a bunch of posts online inspiring you to get out of bed and run a marat...
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THE INSIDE SCOOP • 3 mins
Storytelling: Another Way of Communicating to Reach Goals
Understanding your audience is 50% of shaping a story, and understanding storytelling is the other 50%.
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THE INSIDE SCOOP • 6 mins
The Most Popular Emojis in 2020 Marketers Use to Drive Engagement
A surprising 72% of people worldwide believe it is easier to express emotions using emojis. This fact is all that marketers need to come up with an effective message.
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THE INSIDE SCOOP • 3 mins
Marketing - Consumer Engagement Techniques Explained
Most product people believe that having a deep knowledge of your customers and their behaviors is important. By creating a continuous flow of customer feedback we can build better products.
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THE INSIDE SCOOP • 6 mins
Marketing - What "The Social Dilemma" Means for Startups
Netflix strikes with its latest documentary
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THE INSIDE SCOOP • 4 mins
Marketing - Understanding Persuasive Communication
Persuasive communication plays a significant role in helping others adopt a new behavior or take a preferred action.
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THE INSIDE SCOOP • 3 mins
Why It's More Important Than Ever To Rethink Your Marketing Strategy
As we acclimate to the "new normal" in the workforce, brands are trying to navigate what the future of the industry looks like. In a time of crisis, brands don't stop spending, they just start spending differently. As summer comes to an end,...
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