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THE INSIDE SCOOP • 3 mins
The 3 Most Powerful Emotions in Marketing
If you haven’t added emotions into your marketing arsenal, you’re missing out big time! Many of the successful marketers on the planet are masters of emotions. Because emotions are great at one thing — inspire actions that generate revenue t...
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THE INSIDE SCOOP • 6 mins
4 Ways To Keep Your Blog Readers Engaged (Without Being Too Pushy)
What motivates you to work on your blog? Perhaps, you want to build a community and become an opinion leader. You might have purely pragmatic goals, and it is totally fine. Or, you might want to communicate an important global message and m...
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THE INSIDE SCOOP • 3 mins
Five Essential Metrics for Instagram Hashtag Research in 2021
In the past, you could look at the number of posts on a hashtag and determine if that hashtag was good enough or not — nowadays, not so much. You can still use it to stay away from hashtags that have a really high post count. This typically...
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THE INSIDE SCOOP • 10 mins
Content Marketing Trends You Need to Pay Attention to in 2021
Coming from 2020 into 2021, I’ve recapped some of the biggest trends we are seeing right now in content marketing and what they mean for your brand or business moving forward.
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THE INSIDE SCOOP • 4 mins
How To Gain Followers on Clubhouse
In one month on Clubhouse, I managed to gain over 2,000 followers doing what I do for a living — talking and moderating rooms. I focused on one demographic and one language. I’ve only used Clubhouse so far with Arabic users and networks. I’v...
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THE INSIDE SCOOP • 5 mins
These Steve Jobs’ Principles Will Change Your Approach To Marketing
In 2018, Apple became the first American company to exceed $1 trillion in market capitalization, in 2020 it doubled. It wouldn’t have happened if the company didn't do an incredible job in marketing its products. Apple doesn’t really invent ...
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THE INSIDE SCOOP • 3 mins
50 One-Sentence Marketing Tips
Most marketing efforts don’t hit the mark, so it’s no wonder that sometimes the marketing industry is looked down upon by others who don’t work in marketing. It’s your responsibility, as a marketer, not your audience, to make your marketing...
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THE INSIDE SCOOP • 3 mins
Authentic Marketing Means Putting People Over Profit
“People will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
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THE INSIDE SCOOP • 4 mins
Clubhouse Is the Best Marketing Tool in 2021
I joined Clubhouse on January 27th, 2021, and it has been the best experience so far. I’ve talked in rooms with poets, startup incubators, news anchors, singers, producers, and songwriters. In no app other than Clubhouse would I have even h...
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