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So, what does a digital marketer do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels, free and paid, that are at a company's disposal. This can include social media, their own website, search engine rankings, email, advertising, and the company's blog.
Digital marketing is seen as a new way for companies to approach customers and understand their behavior, and is often utilized in conjunction with traditional marketing techniques and strategies. One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
Why should you hire a digital marketer?
A digital marketer will possess the analytical and social skills to quickly identify your target audience and better understand who your customers are and what they need. They can also help you get your customers’ attention by using your various marketing channels in the most effective way possible.
They’ll be able to define your strategy, overcome technical challenges to executing your goals, increase traffic to your website, and improve your brand awareness.
State of the Industry:
Today’s consumers are on advertising overload. This means that any digital marketing efforts need to be well thought out, appropriate, and optimized to your target audience. This includes digital marketing strategies that do much more than sell a product or service, while still promoting your business and encouraging positive engagement with your brand.
A successful digital marketer will bring about a rise in web traffic, including increased unique visitors, drive search engine rankings, generate leads and drive conversions. All of this will lead to a positive ROI (return on your investment).